Influencer Marketing Lead - Beauty Campaigns

Ogilvy; England; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Annual leave

Healthcare

Parental leave

Flexible working hours

Pension matching

Wellbeing benefits

Travel loan

Life assurance

Job summary

Ogilvy is seeking an Influencer Marketing Manager to drive campaigns for L’Oréal, lead a team of Influencer Executives, and collaborate with clients to align with brand objectives.

You will manage end-to-end influencer campaigns, analyze performance, and stay ahead of cultural and platform trends to deliver impactful results. The role emphasizes strategic thinking, creativity, and stakeholder management within a dynamic beauty marketing context.

Qualifications

• 5–6 years of experience in influencer marketing, talent management, or digital brand marketing.
• Proven track record in managing influencer campaigns from strategy to execution.
• Strong relationship management, negotiation, and communication skills.
• Familiarity with influencer marketing tools and platforms (e.g., Traackr).

Responsibilities

• Develop and implement a comprehensive influencer marketing strategy aligned with brand objectives.
• Identify key influencer segments and determine collaboration models.
• Collaborate with brand, social, PR, and e-commerce teams to integrate influencer activity into campaigns.
• Manage annual and campaign budgets for influencer marketing initiatives.

Skills

Influencer marketing

Relationship management

Campaign management

Data analytics

Strategic planning

Trend analysis

Stakeholder management

Creativity

Tools

Traackr

Job description

Ogilvy is seeking an Influencer Marketing Manager to drive campaigns for L’Oréal, lead a team of Influencer Executives, and collaborate with clients to align with brand objectives.

You will manage end-to-end influencer campaigns, analyze performance, and stay ahead of cultural and platform trends to deliver impactful results. The role emphasizes strategic thinking, creativity, and stakeholder management within a dynamic beauty marketing context.