Influencer Marketing Lead — 9-Month FTC

Boohoo; Manchester; Hybrid; GBP 28,000 - 39,000; Full time

Benefits offered by this job

Bonus scheme

Company pension

Share schemes

Private medical cover

Life assurance

On-site gym

Discount across brands

Wellbeing package

Dog-friendly offices

Learning and progression

On-site canteen

Job summary

Debenhams Group, home to boohoo, boohooMAN, PrettyLittleThing and more, is hiring an Influencer Executive for a 9-month fixed-term contract in Manchester. You will support the influencer marketing strategy, build relationships with creators, coordinate campaigns and identify new talent opportunities.

You will be highly organised, proactive, and passionate about fashion, social media and influencer culture, managing multiple priorities and delivering high-quality campaigns.

Qualifications

• Experience in influencer marketing or related marketing role
• Understanding of influencer marketing and social platforms
• Excellent communication and relationship-building skills
• Strong organizational skills and ability to manage multiple campaigns
• Proactive and creative approach to identifying opportunities
• Comfort with data, analytics and reporting
• Experience using influencer management platforms is advantageous
• Team player with collaborative mindset and proactive attitude
• Ability to work independently in a dynamic environment
• Genuine interest in fashion, retail, influencer culture and trends

Responsibilities

• Manage and develop relationships with influencers and content creators, ensuring strong engagement and partnerships.
• Source, identify and recruit new influencer talent aligned with brand identity and campaign objectives.
• Coordinate influencer gifting, product orders, campaign briefs and content requirements.
• Track deliverables, ensuring content is produced and published on time and to a high standard.
• Maintain influencer calendars, campaign trackers and activity plans.
• Produce weekly reports on influencer performance and engagement metrics.
• Monitor influencer activity across Instagram, TikTok, YouTube, Snapchat, Twitch and emerging platforms.
• Support planning and delivery of influencer events, activations, trips and experiences.
• Coordinate travel, hospitality and logistics for campaigns and events.
• Raise and manage influencer and supplier purchase orders within approved budgets.
• Utilise influencer management and reporting platforms (Creator IQ, Influencer Intelligence, Looker Studio, Appsflyer).
• Collaborate with wider teams to maximise campaign opportunities and content reach.
• Share insights and trends with the wider team.
• Stay up to date with influencer marketing developments and platform changes.

Skills

Influencer marketing

Social media

Fashion industry

Communication skills

Organizational skills

Data analytics

Influencer platforms

Tools

CreatorIQ

Influencer Intelligence

Looker Studio

Appsflyer

Job description

Debenhams Group, home to boohoo, boohooMAN, PrettyLittleThing and more, is hiring an Influencer Executive for a 9-month fixed-term contract in Manchester. You will support the influencer marketing strategy, build relationships with creators, coordinate campaigns and identify new talent opportunities.

You will be highly organised, proactive, and passionate about fashion, social media and influencer culture, managing multiple priorities and delivering high-quality campaigns.