Influencer Marketing Creative Strategist

JR United Kingdom; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing agency in London is seeking an Influencer Marketing Creative Strategist to develop impactful campaigns. The role involves collaborating with various teams to devise innovative strategies that resonate with audiences, making strong use of performance data and cultural insights. This mid-level position requires a blend of creativity and analytical skills, with an emphasis on shaping brand narratives and fostering meaningful client relationships.

Benefits

33 days holiday including bank holidays

2 pm Friday finish all year

Monthly Health and Well-being allowance

Contribution towards a life-defining experience

Generous maternity and paternity leave

Qualifications

• 4-5 years’ experience in influencer strategy, talent marketing, or social-first content.
• Ability to create smart, culturally relevant campaigns.

Responsibilities

• Lead influencer campaign strategies from idea to execution.
• Translate cultural trends into measurable plans.
• Collaborate with creatives and client partners for integrated campaigns.

Skills

Influencer strategy

Talent marketing

Social-first content

Education

Relevant degree in marketing or communications

Job description

Social network you want to login/join with:

Influencer Marketing Creative Strategist, london (city of london)

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Client:

PrettyGreen

Location:

london (city of london), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

16.06.2025

Expiry Date:

31.07.2025

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Job Description:

PrettyGreen is looking for a Creative Strategist to join our growing Influencer Marketing and Social Team .

Someone who understands our mission to deliver creative communications that positively impact people, planet & performance.

Since Red Bull gave us Wings 16 years ago, we’ve created award-winning, disruptive and additive communication campaigns. Campaigns rooted in human truth, that solve real problems, shape popular culture and empower us all to be creatively brave.

Whether it’s PR, influencer or social content campaigns, or real-world brand experiences and events, we get people sharing and keep them talking.

THE ROLE

As our Influencer Creative Strategist, you’ll be the brain behind the brilliance – dreaming up smart, culturally spot-on campaigns that get audiences talking, brands noticed, and content that’s impossible to scroll past.

You’ll sit within PrettyGreen’s Influencer & Social division (aka the team that makes influence actually mean something), working closely with our Studio team (creative, strategy, insights) and our lovely client delivery crew to shape bold, platform-native campaigns.

This is a mid-level role for someone who knows their way around an influencer brief, has a sixth sense for what makes a great creator idea, and genuinely lights up at the thought of cracking a strategy that earns its place on the moodboard and the awards shelf. Whether it’s a standalone influencer activation or a big integrated brand moment, you’ll help us make it meaningfully Less Ordinary.

YOUR RESPONSIBILITIES

• Lead the thinking on influencer campaigns – shaping strategy from the spark of an idea through to execution
• Translate audience insights, cultural trends and platform behaviour into smart, creative and measurable plans
• Collaborate with our creatives, insights team and client partners to deliver fully joined-up, through-the-line thinking

Data, Measurement & Reporting

• Use performance data and platform analytics to inform your work (and challenge assumptions)
• Co-create meaningful KPIs and measurement frameworks with our paid and reporting leads
• Help evolve our approach to proving effectiveness – because we believe great strategy should be felt and measured

New Business & Client Growth

• Be a key part of new biz – interrogating briefs, shaping pitch strategy and helping us win new fans
• Work with our team to spot opportunities to grow existing accounts with proactive, insight-driven ideas
• Get involved in agency marketing efforts – from writing thought pieces to shaping creds and taking the mic when needed

Culture, Trends & Tools

• Stay on top of the things people care about – from platform updates to creator culture
• Help the wider team understand what’s now, what’s next, and what’s never again
• Champion the right tools and tech for the job, and support the team in using them well

WHO YOU ARE

• You’ve got around 4–5 years’ experience in influencer strategy, talent marketing, or social-first content
• You’re equal parts ideas person and insight nerd – you love a sharp deck and a satisfying framework
• You collaborate well with creative teams, talent managers, and clients – and know how to bring out the best in all three
• You’re plugged into creator culture, emerging platforms and all things social – you’ve probably screen-shotted at least three TikToks this week
• You care about quality – you believe strategy isn’t just what you say, it’s how you say it
• You want to help shape something – this role is part of a growing division, and your voice will help steer the ship

COMPANY BENEFITS

We care about the people who work for us and offer a generous and flexible benefits programme with the aim of making your life at PrettyGreen as enjoyable and rewarding as possible.

Benefit highlights include:

• Time Out – 33 days holiday per year inc. bank hols
• Birthday day off
• 2 pm Friday finish all year
• £100 contribution towards a life-defining experience per year
• Monthly Health and Well-being allowance
• Fantastic maternity and paternity offering
• Wellness EAP staff support programme
• PrettyGreen training school
• Cost of Living one-off payment
• Well-behaved dog friendly office

DIVERSITY, EQUITY, INCLUSION & BELONGING COMMITMENT:

At PrettyGreen we support, celebrate and thrive because of our differences and are proud to be:

• A leading DE&I employer as judged by PR Week in the PR Week PayGap Survey
• Investing 3%+ of our net profit back into industry DE&I initiatives.
• Sign up to the Halo Code to end school & workplace hair inequality by protecting and celebrating black hairstyles.
• Founding Partner of the Brixton Finishing School, now in its seventh year.
• People Like Us active founding supporter & sponsor.
• Recognised as a top 10 Campaign’s Best Places to Work 2024.
• In the top 100 of PR Week UK’s Top 150 Consultancies 2024.
• DE&I PrettyGreen Board to guide and support us in our journey.

Our company value ‘We Are Allies’ benefits our employees, our clients and the work we produce, and we are proud to be an equal opportunities employer. In all our company policies and throughout our recruitment we hope to create a company that creates fairness and celebrates uniqueness. The Company is committed to equal opportunities in its employment practices, including vacancy advertising, recruitment, training and promotion, terms and conditions of employment and reasons for termination.

When hiring we do not discriminate based on race, religion, colour, sex, gender identity, sexual orientation, age, physical or mental disability, nationality or any other characteristic covered by the law. All employment is decided on the basis of qualifications, merit, and business need. The principles of non-discrimination and equality of opportunity also apply to the way in which staff treat visitors, clients, customers, suppliers and former members of the Company.

ESG COMMITMENT Proud to Be B-Corp

• We’re celebrating the ultimate recognition of our commitment to balance creativity for good with commercial performance.
• Since 2008, we’ve realised our mission to deliver creative communications that positively impact people, planet and performance.
• PrettyGreen Group is 100% carbon neutral across all central business operations and we measure our carbon footprint. We use the TRACE events platform to track, avoid & offset carbon in all production. We are focused on reducing our footprint, but also offset carbon we can't reduce via SKOOT with a mix of certified trees with Eden Reforestation and verified carbon credits.
• Read our latest 2024 Impact Report here.
• To learn more about our journey to becoming B Corp accredited head here