Influencer Marketing Associate

Wayfair; London; On-site; GBP 30,000 - 50,000; Full time

Job description

Office Based:London (EC1V 7LQ)
Working Hours:40 Hours per week (Monday-Friday)
Benefits Include: Wayfair Employee Discount, Benefits Hub, Private Medical Care, Dental Care, Gym Membership, Tuition Reimbursement, 25 Days starting Holiday (with tenure entitlement) + Bank Holidays, Pension, cycle to work scheme.

We are seeking a highly motivated Influencer Marketing Associate to drive and expand our influencer marketing efforts. This role is ideal for a detail-oriented professional with expertise in social media dynamics, influencer partnerships, and brand storytelling. The successful candidate will possess strong project management, organizational, and communication skills.

As part of the Brand and Integrated Marketing Team, this position will collaborate with key internal stakeholders—including Brand, Performance Marketing, Creative, and Affiliate teams—while managing external influencer and agency relationships to execute impactful campaigns. Additionally, the role will support content planning, trend analysis, and competitive research to ensure our influencer strategies remain innovative and aligned with industry best practices.

Key Responsibilities:

• Influencer Campaign Management: Oversee the full lifecycle of influencer and content creator campaigns, including influencer identification, outreach, content review, and performance evaluation to maximize impact and brand alignment.
• Influencer Recruitment: Identify, engage, and establish partnerships with influencers across platforms such as Instagram, TikTok, YouTube, and Pinterest, ensuring alignment with the brand’s vision and target audience.
• Relationship Management: Build and maintain strong relationships with influencers, facilitating seamless communication, efficient contract execution, and timely delivery of campaign assets.
• Content Development & Oversight: Collaborate with Creative and Brand teams to develop comprehensive influencer briefs and content guidelines, ensuring all influencer-generated content aligns with brand standards and campaign objectives.
• Performance Analysis & Optimization: Track, measure, and analyze key campaign metrics, providing actionable insights on engagement, reach, and overall brand impact to drive continuous improvement.
• Market & Trend Analysis: Conduct competitive benchmarking and trend research to inform influencer marketing strategies and ensure the brand remains at the forefront of industry developments.
• Product Seeding & Gifting Coordination: Manage product sampling and gifting initiatives to strengthen relationships with influencers and enhance brand advocacy.
• Content Strategy & Ideation: Contribute to creative brainstorming sessions and assist in the development of video and social media content to support marketing campaigns.
• Cross-Functional Collaboration: Work closely with Social Media, Creative, and Merchandising teams to align influencer-generated content with broader marketing strategies, ensuring a cohesive brand narrative.

Qualifications

• Experience: Within influencer marketing, social media management, brand partnerships, or project coordination. Any internship experience is also considered valuable.
• Industry Knowledge: A genuine passion for digital marketing, current social media trends, influencer ecosystems, and content creation.
• Organizational Skills: Demonstrated ability to manage multiple projects simultaneously, adhering to deadlines and maintaining attention to detail.
• Communication Skills: Proficiency in written and verbal communication, essential for effective influencer engagement and campaign management.
• Analytical Abilities: Competence in analyzing campaign data to identify patterns and insights, with proficiency in Excel or Google Sheets. Familiarity with social media management tools like Sprinklr is advantageous.
• Technical Proficiency: Experience with influencer marketing platforms (e.g., LTK, Metapic, Upfluence, CreatorIQ) is beneficial. Basic skills in video editing, graphic design (Photoshop, Canva), or other content creation tools are a plus.
• Personal Attributes: A proactive and creative mindset, coupled with adaptability in a dynamic, fast-paced environment.
• Education: Bachelor's degree in Marketing, Communications, Business, or a related discipline and or qualified by experience.

Why Join Us?

• Competitive salary & career development opportunities.
• Hands-on experience working with top influencers and content creators.
• Exposure to high-impact brand and performance marketing campaigns.
• Access to learning & development programs, including financial support for training.
• A fast-paced, collaborative, and creative team with strong growth potential.

Interested? Click apply and get talking with a Wayfair Recruiter!

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About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us [e-mail].