Influencer Marketer

ElevenLabs; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

ElevenLabs is seeking an Influencer Marketer to build our influencer program from zero to a scalable, measurable channel. You will own strategy, creator sourcing, deal negotiation, briefs, campaigns, and measurement.

You'll manage creators across YouTube, TikTok, Instagram and X, design playbooks, and collaborate with data, paid, and social teams to drive incremental impact. This remote-first role offers strong growth potential.

Qualifications

• Proven track record of building an influencer program from zero to measurable channel.
• Experience negotiating and closing creator deals across multiple platforms.
• Fluency in measurement beyond last-click: promos, UTMs, lift studies, incrementality.

Responsibilities

• Design and build the ElevenLabs influencer program from the ground up: strategy, creator tiers, budget allocation, and operating playbook
• Source, vet, and sign creators across YouTube, TikTok, Instagram, and X whose audiences match our segments
• Negotiate and structure deals — flat-fee, performance hybrids, ambassadorships — manage creator contracts with Legal
• Write briefs that protect brand quality while giving creators room to be authentic, and provide fast feedback on content
• Plan and execute creator campaigns around product launches, feature releases, and cultural moments across ElevenLabs and ElevenCreative
• Own measurement: work with data team on attribution and incrementality, make ROI-based calls on creators/agency
• Partner with paid marketing on whitelisting and amplifying top creator content, and with social to extend reach
• Build repeatable systems — sourcing pipelines, rate benchmarks, brief templates, reporting — so the program scales

Skills

Influencer marketing

Budget management

Negotiation

Brief writing

Campaign planning

Measurement & attribution

Cross-functional collaboration

Creative direction

Tools

YouTube

TikTok

Instagram

X (Twitter)

Job description

About ElevenLabs

ElevenLabs is an AI research and product company transforming how we interact with technology.

We launched in January 2023 with the first human-like AI voice model. Today, we serve millions of users and thousands of businesses - from fast-growing startups to large enterprises like Deutsche Telekom and Meta. Our investors are some of the world's most prominent, including Andreessen Horowitz, ICONIQ Growth and Sequoia. We've raised $781M in funding and our last valuation was $22B - multiples of 11, always.

We have expanded from voice into three main platforms:

• ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale.

• ElevenCreative empowers creators and marketers to generate and edit speech, music, image, and video across 70+ languages.

• ElevenAPI gives developers access to our leading AI audio foundational models.

Everything we do is the result of the creativity and commitment of our team - builders doing the best work of their lives. We are researchers, engineers, and operators. IOI medalists and ex-founders. If you want to work hard and create lasting positive impact, we want to hear from you.

How we work

• High-velocity: Rapid experimentation, lean autonomous teams, and minimal bureaucracy.

• Impact not job titles: We don't have job titles. Instead, it's about the impact you have. No task is above or beneath you.

• AI first: We use AI to move faster with higher-quality results. We do this across the whole company - from engineering to growth to operations.

• Excellence everywhere: Everything we do should match the quality of our AI models.

• Global team: We prioritize your talent, not your location.

What we offer

• Innovative culture: You'll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what's possible.

• Growth paths: Joining ElevenLabs means joining a dynamic team with countless opportunities to drive impact - beyond your immediate role and responsibilities.

• Learning & development: ElevenLabs proactively supports professional development through an annual discretionary stipend.

• Social travel: We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose.

• Annual company offsite: Each year, we bring the entire team together in a new location - past offsites have included Croatia and Italy.

• Co-working: If you're not located near one of our main hubs, we offer a monthly co-working stipend.

About the role

ElevenLabs is building the creative suite for the AI generation. Millions of creators and marketers already use our platform to generate speech, music, images, and video - and many of the world's best creators already talk about our products organically. It's time to turn that signal into a real program.

We are looking for an Influencer Marketer to build our influencer program from zero to one. You will own the entire channel: strategy, creator sourcing and vetting, deal negotiation, briefs and creative direction, campaign execution around product launches, and measurement. This is not a coordination role - you will be the owner and operator of a channel we believe can become one of our biggest growth levers.

We are looking for the top 1% of people in this industry. The right person has already taken an influencer program from nothing to something - with real numbers to prove it - and wants to do it again with more budget, a better product, and a faster team. You have sharp taste in creators and content, you negotiate deals that work for both sides, and you think about influencer spend the way a performance marketer thinks about paid: in terms of true incremental impact, not vanity metrics.

What you will do

• Design and build the ElevenLabs influencer program from the ground up: strategy, creator tiers, budget allocation, and operating playbook

• Source, vet, and sign creators across YouTube, TikTok, Instagram, and X whose audiences match our creator, marketer, and developer segments

• Negotiate and structure deals — flat-fee integrations, performance hybrids, long-term ambassadorships — and manage creator contracts with Legal

• Write briefs that protect brand quality while giving creators room to be authentic, and give fast, decisive feedback on draft content

• Plan and execute creator campaigns around product launches, feature releases, and cultural moments across ElevenLabs and ElevenCreative

• Own measurement: work with our data team on attribution and incrementality (we already run a halo attribution model), and make continue/pause/scale calls on every creator and agency based on true ROI

• Partner with paid marketing on whitelisting and amplifying top creator content, and with social to extend campaign reach

• Build repeatable systems — sourcing pipelines, rate benchmarks, brief templates, reporting — so the program scales beyond you

Requirements

• A proven track record of building an influencer program from zero to a meaningful, measurable channel - you can walk us through the before and after with real numbers

• Experience negotiating and closing creator deals across YouTube, TikTok, Instagram, and/or X, including non-standard structures (performance hybrids, ambassadorships, usage rights)

• Fluency in measurement beyond last-click: promo codes, UTMs, lift studies, incrementality, and the judgment to make budget calls when attribution is imperfect

• Sharp creator taste - you can tell which creators will move the needle for a product like ours and which will just burn budget

• Excellent brief-writing and creative feedback skills; you raise content quality without killing authenticity

• Experience managing meaningful budgets and working cross-functionally with paid, social, product marketing, data, and legal

• A genuine understanding of the AI and creative tools landscape - you follow the space, use the tools, and have informed opinions about where things are headed

Bonus

• Built or scaled an influencer program at a creative tools, AI, or developer-facing company (e.g., Canva, Adobe, Figma, Notion, Runway, or similar)

• Managed 7-figure annual creator/sponsorship budgets

• Experience on the agency or creator side of the table - you know how the other side negotiates

• Built adjacent programs: ambassador, affiliate, or B2B thought-leader partnerships

• Multilingual capabilities

Growth potential

We believe in hiring the best talent in the world to make an impact in the right role at the right time. At ElevenLabs, strong performance creates opportunities for growth. Here are some of the career paths you can expect after excelling in this role:

• Lead the influencer and creator partnerships function as the program scales, building a team around you

• Expand into broader creator/community growth ownership across ElevenLabs brands

• Move into growth or brand marketing leadership as the Growth org evolves

Location

This role is remote-first and can be executed from anywhere between the US East Coast and Europe, with the ability to collaborate across EST-CET timezones. If you prefer, you can work from our offices in London, New York, Madrid, Warsaw and many more.

#LI-Remote

We are an equal opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or other legally protected statuses.