Influencer Manager

Ignite; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Hybrid working

Flexible start times 10am-4pm

Discretionary bonus up to 30%

Job summary

Ignite, London-based Health & Wellness brand, is recruiting an Influencer Manager to build the creator and advocacy ecosystem from the ground up. The role focuses on connecting with nano creators to health experts, fostering long-term relationships and turning communities into active brand advocates.

The role offers hybrid work with a minimum of 2 office days per week, flexible start times (10am-4pm) and up to 30% discretionary bonus, reflecting the strategic importance of word-of-mouth growth

Qualifications

• Experience building a creator, ambassador or community ecosystem from scratch.
• Strong relationship-building skills with ability to form long-term connections.
• Understanding diverse creator communities across health, fitness, nutrition, wellness or lifestyle.
• Commercially minded, organized and confident taking ownership of a new channel.

Responsibilities

• Build the brand's creator, ambassador and advocacy ecosystem from scratch.
• Identify and connect with creators, experts, tastemakers across health, fitness, nutrition, wellness and lifestyle communities.
• Build genuine, long-term relationships with creators and community members.
• Manage partnerships from initial outreach through gifting, briefing and ongoing relationship management.
• Develop different creator and ambassador groups from nano creators to larger partners.
• Collaborate with existing teams to identify opportunities and raise channel awareness.
• Bring the brand closer to relevant communities and increase word-of-mouth advocacy.
• Help bring customer community under ownership of this role, including Facebook community activity.
• Track activity and performance; define strategy for future growth of the channel.

Skills

Creator ecosystem

Relationship building

Health & Wellness

Community ownership

Negotiation

Channel ownership

Agency experience (beneficial)

Job description

Health & Wellness brand - client-side role

London (2 office days)

Ignite are delighted to be partnering with one of the UK’s fastest-growing Health & Wellness brands. Having already achieved impressive growth since launching, the business is now scaling towards £50m+ in revenue over the next three years and is continuing to expand its product range, customer base and retail presence.

They’re now looking to hire a Influencer Manager to build the brand's creator and advocacy ecosystem from scratch.

You’ll be responsible for identifying and connecting with the right people across different communities - from nano creators and ambassadors to health experts, fitness professionals and tastemakers - then building genuine, long-term relationships that help make the brand part of everyday conversations.

This is a brilliant opportunity for someone who has built a creator, ambassador or community network from the ground up and wants to take full ownership of a new channel, with the opportunity to help shape and grow a future team around it.

What you’ll be doing:

• Build the brand's creator, ambassador and advocacy ecosystem from scratch
• Identify and connect with creators, experts, tastemakers and key people across health, fitness, nutrition, wellness and lifestyle communities
• Build genuine, long-term relationships with creators and community members
• Manage partnerships from initial outreach through to negotiation, gifting, briefing and ongoing relationship management
• Develop different creator and ambassador groups, from nano creators through to larger partners
• Work closely with existing teams and networks to identify opportunities and build awareness
• Bring the brand closer to relevant communities and increase word-of-mouth advocacy
• Help bring the customer community under the ownership of this role, including Facebook community activity
• Track activity and performance, while building a clear strategy for the future growth of the channel

What skills do you need to have to be considered?

• Experience working for a fast-growing scale-up or challenger brand, ideally within Health & Wellness, FMCG, nutrition, fitness or lifestyle
• Proven experience building a creator, ambassador or community ecosystem from scratch
• Strong relationship-building skills, with the ability to build genuine, long-term connections
• A strong understanding of different creator and consumer communities across health, fitness, nutrition, wellness or lifestyle
• Comfortable managing partnerships, negotiations, gifting, activity and performance
• Commercially minded, organised and confident taking ownership of a new channel
• Experience working with agencies or external partners would be beneficial, but this role is best suited to someone who has personally built and managed a UK network themselves

In return for everything you can bring, the business can offer you:

• Hybrid working, with a minimum of 2 days a week in the office
• Flexible start times, with core hours of 10am-4pm
• Discretionary bonus of up to 30%, depending on eligibility and performance

What happens next?

People are at the heart of everything we do. We embrace diversity and are committed to creating an inclusive recruitment process that means people can be their best authentic self.