Industry/Product Marketing Lead

Kinaxis; United Kingdom; Remote; GBP 50,000 - 80,000; Full time

Job summary

A tech company is looking for an Industry/Product Marketing Lead to shape and drive go-to-market strategies and product positioning. The ideal candidate will have a strong background in B2B marketing, excellent communication skills, and experience leading global project teams. This remote position offers a chance to significantly impact the company's outreach and customer engagement through innovative marketing strategies. The company emphasizes employee growth and offers various perks such as flexible vacation and well-being programs.

Benefits

Flexible vacation

Physical and mental well-being programs

Mentorship programs

Hackathons

Qualifications

• 6 years of B2B marketing experience, preferably in a SaaS-based environment.
• Ability to convey complex ideas clearly and effectively.
• Experience leading project teams and establishing effective relationships globally.

Responsibilities

• Drive the development of the go-to-market strategy for assigned portfolios.
• Create compelling product positioning and marketing plans.
• Determine performance measurements and analyze data to drive success.

Skills

Analytical thinking

Communication skills

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Microsoft Office

JIRA

Job description

About Kinaxis

Elevate your career journey by embracing a new challenge with Kinaxis. We are experts in tech, but it’s really our people who give us passion to always seek ways to do things better. As such, we’re serious about your career growth and professional development, because People matter at Kinaxis.

In 1984, we started out as a team of three engineers based in Ottawa, Canada. Today, we have grown to become a global organization with over 2000 employees around the world, and support 40,000+ users in over 100 countries. As a global leader in end-to-end supply chain management, we enable supply chain excellence for all industries. We are expanding our team in the US and around the world as we continue to innovate and revolutionize how we support our customers.

Kinaxis has a well-established team of Sales and Professional Services professionals across the US. Our newest office is based in Irving’s Las Colinas development and will serve as a centralized hub where employees and customers from across the US can come together to work towards solving some of the biggest challenges facing supply chains.

Location

This is a remote position. You can work from home and be located anywhere in the U.S or Canada

About the roleReporting to the Senior Director, Solutions Marketing, the Industry/Product Marketing Lead drives go-to-market strategy, marketing plan development, product positioning, and adoption of their assigned portfolios to accelerate revenue and customer growth across new and existing business segments. The Industry/Product Marketing Lead provides creative solutions to challenges, analyzes and creates action plans and programs based on deeply complex materials, and owns the development of processes across their assigned portfolios in alignment with corporate objectives.The person in this role will be relied upon to build a deep understanding of our market, customers, and competitive landscape and use that knowledge to work effectively and drive influence across Marketing, Product, and Sales to develop, support, and measure a robust end-to-end go-to-market strategy for their portfolios.

What you will do

• Create compelling and differentiated product positioning for assigned portfolios that resonates with our target audience and highlights our unique value proposition
• Drive the development of the go-to-market strategy for assigned portfolios, including defining the target market, buyer personas, and buyer journey
• Own the development of a portfolio marketing strategies that brings our products to life with innovative, creative, and effective plans that deliver measurable growth
• Understand the dynamic needs and pain points of our customers and communicate those needs across various internal teams to fuel informed marketing, product, and sales strategies
• Curate supply chain industry knowledge, including challenges, regulations, and best practices to inform strategic positioning
• Work cross-functionally and lead through influence across product, marketing, sales, and services to maintain, manage, and guide our competitive positioning, product vision, GTM direction, and sales enablement
• Support the creation of sales enablement materials, including sales presentations, battle cards, and product demos, to empower sales to effectively communicate product value to new and existing prospects
• Determine and be held accountable for performance measurements, connecting and analyzing data from all data sources to drive success over the life cycle of the product

What we are looking for

• Bachelor's degree in marketing, Advertising, Communication Studies, or related
• 6 years B2B marketing experience, preferably in SaaS-based marketing and/or supply chain environment
• Articulate and professional communication and collaboration skills with the ability to clearly convey complex ideas and data in written, presentation, and spoken formats to a variety of audiences
• Active listening skills with the ability to make recommendations and consider input from others to determine the best course of action
• Analytical thinking skills with an inventive and design thinking approach to work through problems and experience analyzing market data to draw insights and arrive at well-constructed recommendations to optimize plans and campaigns
• Demonstrated experience leading project teams and establishing effective working relationships with executives globally across the organization
• Ability to lead multiple complex projects simultaneously
• Works with a sense of urgency, ability to respond effectively in a fast-paced environment
• Problem solver, change champion, and passionate about delivering results
• Demonstrated experience in developing and driving marketing strategies that align with company goals and objectives
• Demonstrated experience developing in-depth product and industry knowledge including benefits, features, and competitive landscape
• Advanced skills in Microsoft Office, Salesforce and business intelligence tools, and experience with sales enablement platforms like Highspot, as well as project management tools like Aha!, Confluence, JIRA, and Wrike
• Experience creating detailed positioning, ideal customer profiles, and personas narratives across regions and industries
• Experience monitoring and analyzing competitors and identifying opportunities and threats

Working Conditions

• Work is conducted within the standards and practices of Kinaxis Inc. Adherence to all security and confidentiality is required. Occasional travel for business requirements. Position may have some disruptive elements such as working outside of normal work hours, which in most cases is moderate and normal.

#Full-time #Senior#LI-Remote #LI-OW1 #marketing

Work With Impact:Our platform directly helps companies power the world’s supply chains. We see the results of what we do out in the world every day—when we see store shelves stocked, when medications are available for our loved ones, and so much more.

Work with Fortune 500 Brands:Companies across industries trust us to help them take control of their integrated business planning and digital supply chain. Some of our customers include Ford, Unilever, Yamaha, P&G, Lockheed-Martin, and more.

Social Responsibility at Kinaxis:Our Diversity, Equity, and Inclusion Committee weighs in on hiring practices, talent assessment training materials, and mandatory training on unconscious bias and inclusion fundamentals. Sustainability is key to what we do and we’re committed to net-zero operations strategy for the long term. We are involved in our communities and support causes where we can make the most impact.

People matterat Kinaxis and these are some of the perks and benefits we created for our team:

• Flexible vacation and Kinaxis Days (company-wide day off on the last Friday of every month)
• Flexible work options
• Physical and mental well-being programs
• Regularly scheduled virtual fitness classes
• Mentorship programs and training and career development
• Recognition programs and referral rewards
• Hackathons

For more information, visit the Kinaxis web site atwww.kinaxis.comor the company’s blog athttp://blog.kinaxis.com.

Kinaxis welcomes candidates to apply to our inclusive community. We provide accommodations upon request to ensure fairness and accessibility throughout our recruitment process for all candidates, including those with specific needs or disabilities. If you require an accommodation, please reach out to us at [e-mail]. Please note that this contact information is strictly for accessibility requests and cannot be used to inquire about application statuses.

Kinaxis is committed to ensuring a fair and transparent recruitment process. We use artificial intelligence (AI) tools in the initial step of the recruitment process to compare submitted resumes against the job description, to identify candidates whose education, experience and skills most closely match the requirements of the role. After the initial screening, all subsequent decisions regarding your application, including final selection, are made by our human recruitment team. AI does not make any final hiring decisions.