Industry Account Based Marketing Manager , AWS Industry Product Marketing

Amazon Jobs; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading cloud service provider is seeking an experienced Industry Account-Based Marketing Manager to design and execute high-impact marketing programs. In this strategic role, you will craft multi-channel campaigns for Media & Entertainment and Games, leveraging strong project management and analytical skills. Ideal candidates will have 7+ years of experience in acquisition marketing and a collaborative approach. Competitive compensation and flexible work-life balance are offered.

Benefits

Mentorship and career growth

Inclusive team culture

Work-life balance initiatives

Qualifications

• 7+ years of developing and managing acquisition marketing or channel programs experience.
• Experience using data and metrics to drive improvements.
• Experience building, executing and scaling cross-functional marketing programs.

Responsibilities

• Deliver industry customer relevant activations and executive programs.
• Design and execute territory-specific ABM campaigns.
• Analyze customer data, buying signals, and market trends.

Skills

Acquisition marketing

Data-driven decision making

Cross-functional collaboration

Campaign execution

Tools

Excel

Tableau

Job description

Overview

Amazon Web Services is seeking a results-driven Industry Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for AWS for Media & Entertainment and AWS for Games enterprise customers with the goal of delivering significant outcomes and improving revenue, reputation, and relationships. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives. The Industry ABM Manager will own end-to-end ABM programs for Media & Entertainment and Games accounts, working from customer needs to create data-driven, multi-channel campaigns, events, and executive programs that accelerate pipeline and revenue growth. This role requires strong project management, analytical capabilities, and the ability to influence cross-functional stakeholders.

Key job responsibilities

• Deliver industry customer relevant activations and executive programs
• Design and execute territory-specific ABM campaigns (1:1, 1: few) that align with global frameworks and drive measurable business impact
• Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
• Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
• Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
• Drive operational excellence through standardized processes, documentation, and best practices
• Track and report on program performance, using data to optimize and scale successful approaches
• Manage program budgets effectively, demonstrating frugality while maximizing impact
• Collaborate with global ABM community to share learnings and adopt proven practices

About the team

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including startups, enterprises, and government agencies—use AWS to lower costs, become more agile, and innovate faster.

About AWS

Diverse Experiences: AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.

Mentorship & Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. You’ll find knowledge-sharing, mentorship and other career-advancing resources to help you develop into a well-rounded professional.

Work/Life Balance

We value work-life harmony. Achieving success at work should not come at the expense of home life; we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.

Qualifications

• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Amazon is an equal opportunities employer. We believe that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice at https://www.amazon.jobs/en/privacy_page to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.