Industrial Marketing Manager

Millers Oils Ltd; Brighouse; On-site; GBP 40,000; Full time

Job summary

A forward-thinking company is seeking an Industrial Marketing Manager to lead marketing efforts in the industrial sector. This role involves developing brand positioning, executing multi-channel marketing campaigns, and driving business growth through compelling storytelling and content creation. With a focus on lead generation and customer engagement, you will collaborate closely with cross-functional teams to align marketing strategies with business objectives. If you have a strong B2B marketing background and a passion for crafting impactful narratives, this is an exciting opportunity to elevate your career in a dynamic team environment.

Benefits

Competitive salary and commission structure

Opportunities for career progression

Professional development

Supportive team environment

Qualifications

• 5+ years of experience in B2B marketing with a focus on content creation.
• Exceptional copywriting skills with a strong portfolio.

Responsibilities

• Develop and manage marketing campaigns focused on lead generation.
• Create persuasive copy for various marketing channels.

Skills

B2B Marketing

Copywriting

Lead Generation

Digital Marketing Tools

Market Research

Education

Bachelor's Degree in Marketing or related field

Tools

SEO

SEM

Email Marketing

Social Media

Job description

Job Title: Industrial Marketing Manager


Location: Brighouse, West Yorkshire


Salary: £40,000 per annum + Bonus

Job Type: Full time, Permanent

Working
Hours: Monday - Thursday, 8:30 AM - 5:00 PM, Friday 8:30AM - 4:00PM

About Millers Oils Ltd:

Millers Oils is a leading provider of high-performance lubricants, specialising in the automotive, industrial, and commercial sectors. With over 135 years of expertise, we take pride in delivering advanced products and services that drive performance, reliability, and sustainability. Our commitment to quality and innovation has made us a trusted name within the industry.

Role Overview:

Are you an ambitious Senior Marketing Executive looking for your next challenge? As the Industrial Marketing Manager, you will be the industry expert, leading the marketing efforts for our Industrial sector.

You'll be responsible for developing brand positioning, executing marketing campaigns, and driving business growth. Creating persuasive copy and engaging content that drives Marketing Qualified Leads. You'll also take the lead in storytelling that communicates the value of our products and services to a technical audience, ensuring that our messaging is not only clear but also compelling.

Your role at a glance:

Market Research & Strategy: Conduct market analysis, identify trends, and develop strategic marketing plans

Copywriting & Content Creation: Develop high-quality, persuasive copy for various marketing channels including website content, blog posts, email campaigns, case studies, whitepapers, brochures, and more.

Brand Management & Positioning: Drive brand awareness, develop value propositions, and oversee marketing collateral

Lead Generation & MQL Conversion: Develop and manage marketing campaigns focused on lead generation, ensuring that campaigns attract qualified prospects and drive conversions, whilst ensuring they align with the sales team's expectations.

Digital & Traditional Marketing: Execute multi-channel campaigns, including SEO, SEM, social media, trade shows, and print media

Customer Engagement: Build strong relationships with industrial customers, distributors, and stakeholders

Product Launch & Promotion: Lead product launches and promotional campaigns, ensuring consistent messaging across all channels

Collaboration & Cross-Functional Support: Work closely with Sales, R&D, Operations, and Technical teams to align marketing with business objectivesWhat we're looking for:

Senior Marketing Executive or equivalent with 5+ years of experience in marketing

Strong B2B marketing background with a strong focus on content creation and lead generation, preferably in the industrial, manufacturing, or technical sectors.

Exceptional copywriting skills with a portfolio that demonstrates your ability to create compelling, clear, and impactful content

Storytelling expertise, with the ability to translate complex industrial solutions into engaging narratives for diverse audiences.

Lead generation experience, including familiarity with lead nurturing, conversion optimization, and Marketing Qualified Leads

Knowledge of digital marketing tools (SEO, SEM, email marketing, social media)

A confident communicator able to influence stakeholders at all levelsWhat We Offer:

Competitive salary and commission structure

Opportunities for career progression and professional development

A supportive and dynamic team environment

Work with a reputable brand known for high-quality products and servicesReady to make an impact? Apply now and take your career to the next level!

Please click the APPLY button to submit your CV and Cover Letter.

Candidates with the relevant experience or job titles of; Senior Marketing Executive, Marketing Executive, Senior Marketing Specialist, Digital Marketing Executive, Commercial Marketing, Marketing Campaign Manager, Marketing Supervisor, B2B Marketing, Senior Marketing Coordinator, Marketing Strategy Manager, Marketing Specialist may also be considered for this role