Individual Giving and Legacy Marketing Manager, HARRIS HILL

Guardian Jobs; London; Hybrid; GBP 43,000; Full time

Job summary

An established industry player is seeking a passionate Individual Giving and Legacy Marketing Manager to drive their cash giving programme. This pivotal role involves enhancing donor engagement, leading acquisition campaigns, and ensuring a meaningful supporter journey. You'll collaborate closely with fundraising leadership to recruit new regular givers and manage impactful in-memory giving initiatives. Join a dedicated team at a leading charity and make a significant difference in the lives of those affected by neurological conditions. If you're ready to contribute to a noble cause and thrive in a hybrid working environment, this opportunity is for you.

Qualifications

• Experience in individual giving and acquisition campaigns.
• Familiarity with legacy marketing and stewardship approaches.

Responsibilities

• Lead the charity's cash giving programme and postal campaigns.
• Develop strategies to enhance supporter engagement and retention.

Skills

Individual Giving Experience

Legacy Marketing Collaboration

Stewardship Approaches

Interpersonal Communication

Copywriting Skills

Job description

Harris Hill is proud to be working with a leading national charity dedicated to advancing research into neurological conditions. We're supporting them in the search for a talented Individual Giving and Legacy Marketing Manager to join their passionate and growing team.

In this vital role, you'll lead the development and delivery of the charity's cash giving programme, including two key postal campaigns and segmented e-newsletters designed to enhance supporter engagement and retention. You'll focus on building meaningful, long-term relationships with donors-boosting lifetime value through reactivation, cross-sell opportunities, and uplift strategies. You'll also play a central role in a major new acquisition programme, working alongside the Director of Fundraising to recruit around 4,000 new regular givers through private site face-to-face fundraising. Additionally, you'll take the lead on the marketing and stewardship of the in-memory giving programme, ensuring a sensitive and impactful supporter journey.

To be considered for this role, you will need:

• Experience of working in individual giving in a charity including some experience of acquisition campaigns.
• Some experience of having worked on legacy marketing or collaborated with legacy marketing colleagues
• Familiarity with developing stewardship approaches and supporter journeys that maximise supporter loyalty
• Excellent interpersonal and verbal communication skills and excellent written skills including strong copy writing

If this role sounds of interest to you and you want to have a chat and review the full job description, please do contact Dominic at Harris Hill on [e-mail] or call him on 020 7820 7332.

Salary: Circa £42,500

Permanent, Full-time

Location: Central London with hybrid working (2 days per week in office).

Deadline – Thursday 8th May at 9am.

Application process – CV and Cover Letter

As leading charity recruitment specialists and a certified B Corp, Harris Hill is committed to high and ever-improving standards of equitable and inclusive recruitment. We actively welcome applications from all sections of the community regardless of age, disability, gender, race, religion, sexuality and other protected characteristics.