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An independent wine retailer in Lincoln seeks a passionate Shop & Sales Manager to lead retail operations. The ideal candidate has a strong passion for wine and excellent customer service skills. Responsibilities include driving sales, managing stock, and coordinating events. This role offers a performance-based bonus, 29 days holiday, and opportunities for wine training. Join a respected retailer with a commitment to quality and community.
Independent Wine Retailer | Full-Time | Up to £30,000 DOE | Lincoln
An award-winning independent wine retailer based in Lincoln’s historic Cathedral Quarter is seeking a passionate and customer-focused Shop & Sales Manager to lead their retail operations.
With over 30 years of heritage, this business is known for its exceptional product range, including unique wines and small-batch spirits from around the world, and for creating a warm, welcoming atmosphere for customers both in-store and online.
This is an exciting Shop Manager opportunity to join a thriving business with a loyal customer base, strong local reputation, and growing wholesale arm.
The Role
As the Retail Shop & Sales Manager, you'll play a pivotal role in the day-to-day running of both the shop and online store. You'll be responsible for delivering a first-class customer experience, driving retail and wholesale sales, managing inventory, and supporting tastings and events.
Ideal for someone with a hands-on approach who enjoys customer interaction, retail operations, and working as part of a small, close-knit team.
Key Responsibilities
Deliver an outstanding customer experience.
Drive sales through product recommendations and proactive engagement
Develop and grow wholesale accounts and commercial opportunities
Manage stock, weekly orders, till transactions, and data accuracy
Analyse sales reports to drive improvements and inform decisions
Coordinate deliveries and customer orders
Create engaging product displays and merchandising
Maintain supplier relationships and attend key tastings
Support planning and delivery of customer tastings and events
Stay informed on market trends, new product launches, and competitor activity
Maintain a clean, organised, and welcoming retail environment
Keep the company website up to date with current products and pricing
Respond to customer enquiries via email in a timely and professional manner
Skills & Experience
Essential:
Passion for wine and providing excellent customer service
Strong team player and clear communicator
Proactive and well-organised, with a hands-on approach
Confident in a sales environment and able to deliver great service
Desirable:
Previous retail or hospitality experience
Wine knowledge (WSET training will be provided)
Full driving licence
Benefits
Performance based bonus
37.5 hours per week (including at least 2 Saturdays per month)
29 days holiday (including public and bank holidays)
Staff discount and company pension scheme
WSET wine training
Supplier tastings, local winery visits, and product education opportunities
To apply or find out more, please contact us today.
This is a fantastic opportunity to join a respected, independent retailer with a real passion for wine and people.