In-Store Marketing Specialist, Boots Opticians

The Boots Company PLC; Nottingham; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading company in the optical sector is seeking an In-Store Marketing Specialist to enhance customer experience in their shops. You will play a key role in delivering creative marketing materials and ensuring alignment with brand principles. The ideal candidate will have a passion for marketing, strong project management skills, and the ability to work collaboratively across teams. This position offers a dynamic work environment with opportunities for professional growth.

Benefits

Generous employee discounts

Discretionary annual bonus

Flexible benefits scheme

Access to free counselling and support

Qualifications

• Passion for marketing and willingness to learn.
• Ability to manage projects autonomously from brief to delivery.
• Excellent attention to detail and quality.

Responsibilities

• Responsible for creative elements of in-store marketing materials.
• Work cross-functionally with Trading, Merchandising, and Legal.
• Support delivery of communications in store.

Skills

Project Management

Relationship Building

Attention to Detail

Problem Solving

Job description

In-Store Marketing Specialist, Boots Opticians

Closing Date: Monday 26th May
Location: Nottingham
Contract: Permanent
Recruitment Partner: Frankie McCallister


Overview:

You’ll work as part of the Boots Opticians Marketing team - an exciting, award-winning team that likes to have fun and get things done. At the heart of Boots Opticians growth plans, we help our customers to See What’s PossibleTM, working with exciting fashion brands and educating customers on the importance of looking after their eye health.

Our In-Store Marketing Specialist is a key role in our Opticians Marketing team, ensuring the customer has a fantastic experience while they’re in our shops. Working within the In-Store Marketing Team, you’ll be delivering at fast pace at the very heart of the customer journey, ensuring clear and engaging value messaging which aligns with other channels. You’ll support the delivery of communications in store from creation to production and delivery, ensuring creative assets are fully aligned with Boots brand principles.

Key Responsibilities:

• Responsible for all creative elements of POS and other in-store marketing materials, ensuring it is designed and handed over to print to be delivered to stores within budget and to timelines
• Work cross-functionally with Trading, Merchandising and Legal to ensure all activity is legally sound and reflective of the Trading priorities
• Working with the rest of the Marketing team to help develop integrated through-the-line campaigns that deliver the key customer goals and KPIs (eye test volume, conversion to purchase, customer satisfaction)
• Develop and execute all store-based communications required to support the company goals covering the trading plan priorities, events, advice and information, NPD/trials, store development programme and local marketing

What you’ll need to have:

• A passion for marketing and a willingness to learn
• Ability to build strong relationships with others and work cross-functionally
• Ability to autonomously manage a project from creative brief to delivery in to stores, gaining buy in, approval along the way
• Ability to brief and critique creative, working with our design agency to ensure best in class creative
• Enjoy working at pace, adjusting to the needs of the business, to meet deadlines
• Motivated, with a ‘can do’ attitude and customer first mind set
• Excellent attention to detail and a high concern for order and quality
• Good problem solving skills

It would be great if you also have:

• Retail or marketing experience

Why Boots:

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
Our benefits
• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. (Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)

What’s next:

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

See more Marketing & Communications jobs

Check out our FAQs on searching for jobs, applications, interviews and other commonly asked questions

At Boots care is at the heart of everything we do.
Discover how we support you to achieve your goals, how we’re creating an open and inclusive working environment and explore our meaningful benefits.