iGaming Content Specialist

Receptional; Cambridgeshire and Peterborough; On-site; GBP 27,000 - 33,000; Full time

Job summary

Join an award-winning team as an iGaming Content Specialist at a leading digital marketing agency in Bedford. This hybrid role involves crafting SEO-optimized content, collaborating with colleagues, and contributing to client strategies in the exciting iGaming sector. We value creativity, engagement, and personal development, offering a supportive environment with clear progression paths. If you're passionate about writing and eager to grow your career, we want to hear from you.

Benefits

Flexible working hours

Annual health checks

Profit-related bonuses

Generous holiday allowance

Qualifications

• A passion for writing with the ability to create different forms for different platforms.
• A strong understanding of SEO fundamentals, including headings, metadata, and content optimization.
• Ability to demonstrate high-quality writing standards.

Responsibilities

• Write high-quality, relevant, and timely content ensuring it adheres to the style guide.
• Create quality commercial casino and/or sports betting content.
• Edit and optimize pages according to SEO guidelines.
• Collaborate with marketing and creative teams on digital campaigns.

Skills

SEO fundamentals

Copywriting

Organizational skills

Time management

Familiarity with AI tools

Positive attitude

Passion for writing

Education

Degree in Journalism or similar

Tools

Monday

Meistertask

Job description

iGaming Content Specialist

Department: Content

Employment Type: Full Time

Location: Bedford (Hybrid)

Reporting To: Grace Ambrose

Compensation: £27,000 - £33,000 / year

Description

Recently Named Winners of the Best Agency to Work for (Medium) at the UK Culture Awards

We are looking for a new iGaming Content Specialist, to join our award-winning Team, based in Bedford. This is a hybrid position (3 days in the office, 2 days working from home).

Receptional have been named:

• Employer of the Year for Luton & Bedfordshire at the SME Business Awards 2022.
• SBC Marketing & Services Provider of the Year 2022
• Best Agency Culture (Silver Award) 2022 at the UK Agency Awards
• Best PPC Campaign (Large) at the 2024 UK Search Awards
• Our Head of Paid Media won Rising Star at the 2024 UK Search Awards

About Us:

Are you looking for a role where your colleagues are bright and engaged, the work is rewarding, and there’s plenty of opportunity for progression?

Receptional are an industry leading, multi award-winning team of creative and digital marketers. Specialising within the iGaming space we work with well-known brands across the UK, Europe and North America, providing a range of services from one-off projects to multi-channel campaigns.

A major part of our success are the people that work for us. We hire diverse people with potential and enable them to flourish with training and progression. This is a company where you can build a career, we are long-term focused and reward great performance with clearly defined career progression paths.

We place culture at the centre of our business with an array of annual initiatives ranging from charity to social events. Work / life balance is of utmost importance to us. We believe in providing a supportive and collaborative environment to enable you to reach your full potential.

About the Role:

Are you a specialist in iGaming creative copywriting? Do you understand SEO fundamentals and how they relate to high-quality, relevant and timely content? If so, we want to hear from you!

As an iGaming Content Specialist, you’ll work as part of the Content Team providing support to both the Senior Content Specialist and other members. You’ll write optimised on page and off page content to an excellent standard, proofread, and sub-edit other colleagues’ work, while collaborating with the Marketing and Creative teams and contributing to client strategy and creative campaigns.

You’ll lead ideation sessions and carry out effective and efficient research. You’ll attend client calls and meetings on a regular basis, contributing to and delivering reports. And you’ll create and deliver content for pitches and proposals. Ultimately, you’ll develop and demonstrate specialist knowledge of target audiences in the iGaming sector.

As part of the role, you’ll also have the opportunity to manage junior team members, impart your expert knowledge, offer support and produce development plans as required.

Key Responsibilities

• Writing high-quality, relevant, and timely content ensuring it adheres to the style guide and is written in the appropriate TOV
• Creating quality commercial casino and/or sports betting content that informs and helps our readers make good decisions
• Writing, editing, and publishing a variety of casino and/or sports betting content types to a high standard
• Editing and optimising pages according to SEO guidelines
• Able to adapt tone of voice and create guidelines that adhere to client specifics across multiple regions, ensuring compliance
• Collaborating to produce high-quality on and off page content, digital campaigns and marketing materials both in-house and for a range of clients
• Collaborating with other members of the content, marketing and creative teams to ensure a steady flow of content
• Develop and create AI content strategies to enhance workflow
• Lead and positively participate in ideation sessions for the writing of content, pitches and proposals
• Produce internal resources and marketing material for the content team and the wider business based on research or training
• Write or repurpose content for international markets
• Attend client calls/meetings as required, contributing to client strategy
• Contribute to client content calendars, roadmaps and strategy sessions
• Proof and sub-edit colleague’s content to an excellent standard
• Carry out effective research, gaining a good understanding of niche and target audiences to aid with content creation
• Be proactive with personal development. Attending training courses to aid development. Constantly be looking to expand subject knowledge.
• Attending industry-relevant events as required.

Skills Knowledge and Expertise

Essential Skills:

• A passion for writing with the ability to create different forms for different platforms
• A understanding of relevant SEO fundamentals (e.g., headings, metadata, content optimisation)
• A understanding of both current and changing SERPs (e.g., AIO, LLMs)
• Experience with relevant project management software (e.g., Monday and Meistertask)
• Ability to evidence writing to a high-quality standard
• A positive attitude with a hunger to learn
• Excellent organisational and time management skills
• Familiarity with AI (Artificial Intelligence) tools (e.g., Claude, ChatGPT)

Desirable Skills:

• Previous experience of line management
• Experience in iGaming sector
• Agency experience
• Degree in Journalism or similar is preferred but not essential
• Ability to write in different languages

Our Values and Benefits

The Benefits You Actually Care About

We know every agency says “free fruit and beer.” (We’ve got that too, by the way.)

But at Receptional, our benefits are built around something more meaningful: our five core values. These guide everything we do – from how we support each other, to how we grow as individuals and as a team.

Transparent:

We believe in honesty, clarity, and sharing the bigger picture.

• Weekly all-agency meetings to keep you in the loop
• Company-wide quarterly business reviews
• A clear pay framework and role progression through our skills matrix
• Yearly appraisals and weekly 1-2-1s
• Profit-related bonuses paid twice a year, split equally across the team

Forward-Thinking:

We invest in what matters – your health, your future, and new ways of working.

• Access to Mental Health first aiders
• 6 paid-for counselling sessions per year
• Annual health checks and flu jabs
• Enhanced maternity & paternity pay
• Work abroad policy
• Strong employer pension contributions
• Generous employer pension contributions, with enhanced rates for senior staff

Dynamic:

We’re flexible, fast-moving and always evolving.

• Hybrid working (3 days in the office, 2 days from home)
• 25 days' holiday, plus an extra day each year of service (up to 30 days)
• A modern Bedford HQ with table tennis, darts, and space to think
• Your Birthday off
• Cycle-to-work scheme
• Monthly rewards recognising those going above and beyond

Collaborative:

We value diverse perspectives, shared wins, and making time to connect.

• Quarterly focus groups – your voice shapes how we work
• Whole-team away days (think axe throwing, canoeing, falconry…)
• Team fundraising for our charity of the year
• Volunteering policy with 2 paid days off a year to support causes you care about
• Celebrations and cultural activities

Curious:

We ask questions, try new things, and never stop learning.

• A dedicated Training Academy with 40+ hours of learning a year
• Access to Industry events
• Peer mentoring, knowledge-sharing and personal development planning
• A culture that encourages “why?” and “what if?”