IDT Analytics Executive

The British American Tobacco Group; Chiswick; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company is seeking an IDT Analytics Executive to join their Western Europe Data & Analytics team. This role involves analyzing business KPIs, generating actionable insights, and advancing the data strategy for the Marketing team. Candidates should have a degree in a related field and experience in business analysis within the Direct-to-Consumer market. The successful applicant will engage with stakeholders to translate technical findings and support business decisions.

Benefits

Market leading annual performance bonus

Variety of health plans

Work-life balance initiatives

Flexible holiday plan

Access to online learning platforms

Qualifications

• Bachelor’s degree in business administration, Marketing, IT, or equivalent experience.
• Experience in bridging business needs with technical solutions.
• Strong business acumen in the D2C market.

Responsibilities

• Analyze business KPIs and map them to data sources.
• Generate actionable data insights for decision making.
• Conduct impact analysis of platform migrations.

Skills

Business analysis

Data analysis

Problem solving

Communication

Stakeholder engagement

Education

Bachelor's degree in Business Administration, Marketing, IT

Tools

Data analytics tools

Job description

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

The IDT Analytics Executive will be a key member of the Western Europe Data & Analytics team within IDT, primarily supporting the Western Europe Marketing team from a Data & Analytics perspective. This role requires strong business analysis skills and a keen interest in data technologies, enabling the candidate to bridge the gap between business KPIs and technical systems. A willingness to learn and grow technical capabilities is essential. The ideal candidate will possess a deep understanding of the D2C environment, along with the ability to translate business requirements into actionable insights.

Your key responsibilities will include:

• Analyze business KPIs, link them to various data sources, and map them effectively.
• Generate actionable data insights to support business decisions.
• Conduct impact analysis of platform migrations on reporting structures.
• Contribute to developing and executing the Western Europe Marketing team’s data strategy.
• Show technical curiosity by exploring new tools and platforms for data-driven decisions.
• Monitor data analytics initiatives, report performance, and stay updated on data trends.
• Manage external suppliers, ensuring quality, timely resolution of incidents, and alignment with business priorities.
• Engage stakeholders by translating technical findings, collaborating with the Digital Marketing team, and providing regular updates.

What are we looking for?

• Bachelor’s degree in business administration, Marketing, IT, or equivalent experience.
• Experience in business analysis bridging business needs and technical solutions, with a drive to deepen technical skills.
• Strong business acumen in the D2C market, translating requirements into insights.
• Understanding of business processes and digital marketing principles (consumer journey, UX, audience, media planning).
• Excellent analytical and problem-solving skills to interpret data and generate insights.
• Foundational technical aptitude or curiosity about data platforms and analytics tools.
• Effective communicator, translating technical findings for stakeholders, and experienced in Traditional and Agile frameworks (Scrum, Kanban, waterfall).
• Creative, adaptable, collaborative, and driven with a passion for learning and delivering results.

What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.