Hybrid Senior Campaign Marketing Manager – IT Security

Your Digital Future; Greater London; Hybrid; GBP 52,000 - 64,000; Full time

Job summary

Your Digital Future is seeking a Senior Campaign Marketing Manager to own Managed IT and Cyber Security campaigns. You will plan and execute integrated B2B campaigns that attract SME and mid-market customers, driving qualified pipeline in collaboration with Sales.

Reporting to the Head of Marketing, you will lead a Marketing Executive, develop email journeys, webinars and events, and build reporting frameworks that connect activity to revenue in a hybrid setup across London, Gloucester, Bury St

Qualifications

• 3+ years marketing managed IT or cyber security services.
• 4+ years in B2B marketing with integrated campaigns.
• Experience shaping lead generation and pipeline with Sales.
• Strong email marketing and automation platform experience.
• Experience delivering webinars and live events.
• Proven line management experience.

Responsibilities

• Own the campaign plan across email, digital, events and outbound, supporting new business, cross-sell and upsell.
• Build segments, automated email journeys, nurture programmes and sales follow-up workflows.
• Manage the webinar and events calendar, including in-person events and partner-funded activity.
• Work with Sales and account management to target the right businesses, decision-makers and customer opportunities.
• Manage vendor co-marketing relationships and Market Development Funds, including applications, claims and supporting evidence.
• Collaborate with the digital marketing team on SEO, PPC, paid social and campaign analytics.
• Manage campaign budgets and report on spend, pipeline contribution and return.
• Coach and develop your direct report, while helping build a reporting framework that Marketing and Sales can rely on.

Skills

Campaign management

B2B marketing

Email marketing

Marketing automation

Webinars & events

People management

Tools

Dynamics 365 Customer Insights – Journeys

HubSpot

Marketo

Pardot

Job description

Your Digital Future is seeking a Senior Campaign Marketing Manager to own Managed IT and Cyber Security campaigns. You will plan and execute integrated B2B campaigns that attract SME and mid-market customers, driving qualified pipeline in collaboration with Sales.

Reporting to the Head of Marketing, you will lead a Marketing Executive, develop email journeys, webinars and events, and build reporting frameworks that connect activity to revenue in a hybrid setup across London, Gloucester, Bury St