Hybrid Marketing Campaigns Lead

Ideagen-; Ruddington; Hybrid; GBP 28,000 - 42,000; Full time

Benefits offered by this job

Hybrid work pattern

Flexible work arrangements

Job summary

Ideagen in Ruddington, Nottinghamshire, is seeking a Marketing support specialist to help deliver multi-channel campaigns across digital content, emails and social media. You will create materials such as white papers, videos and blogs and work closely with marketing and sales to align local activity with global campaigns.

You’ll collaborate with the social media and web teams to publish content on time, measure performance with analytics, and derive insights to improve results.

Qualifications

• Experience in digital marketing, demand generation or campaign execution within a fast-paced environment.
• Proficiency with CRM and marketing automation platforms, ideally Salesforce and Pardot.
• Strong communication skills with the ability to collaborate effectively across departments.
• Ability to manage multiple projects, meet deadlines and deliver against campaign objectives.

Responsibilities

• Support the development and delivery of multi-channel campaigns across digital content, promotional email and social media channels.
• Create and distribute campaign materials including white papers, videos, blogs and case studies.
• Collaborate with social media and web marketing teams to ensure timely content publication.
• Coordinate with internal and central marketing teams to align local activity with global campaigns.
• Plan and support marketing events, ensuring activities are delivered on schedule and to a high standard.
• Measure digital marketing performance using web analytics tools and track campaign metrics.
• Generate insights from performance data to support continuous campaign improvement.
• Assist with account-based marketing initiatives and work alongside sales teams to support pipeline goals.

Skills

Digital marketing

Campaign execution

CRM

Marketing automation

Analytics tools

Communication

Project management

Attention to detail

Tools

Salesforce

Pardot

Job description

Ideagen in Ruddington, Nottinghamshire, is seeking a Marketing support specialist to help deliver multi-channel campaigns across digital content, emails and social media. You will create materials such as white papers, videos and blogs and work closely with marketing and sales to align local activity with global campaigns.

You’ll collaborate with the social media and web teams to publish content on time, measure performance with analytics, and derive insights to improve results.