Hybrid Digital Content Designer for Accessibility & Impact

BookTrust; Greater London, Leeds; Ibrido; GBP 35.000 - 37.000; Tempo pieno

Descrizione del lavoro

BookTrust is seeking a Digital Content Designer to shape and improve the digital experience for partners, supporters and families who engage with BookTrust online. You'll be passionate about creating digital content that makes a difference and enjoy understanding user needs, solving problems and turning complex information into simple, useful experiences.

You're equally comfortable writing content, analysing performance data and collaborating with colleagues from different disciplines.

Competenze

• Experience creating, editing and publishing content for websites or digital channels.
• Strong writing and editing skills, with the ability to make complex information clear and engaging.
• Experience using a content management system (CMS).
• Understanding of accessibility and inclusive content best practice.
• Experience using data, analytics or user feedback to improve content.
• Strong organisational skills and ability to manage competing priorities.
• Excellent communication and stakeholder management skills.
• Ability to work collaboratively with colleagues across different teams.
• Commitment to creating user-focused digital experiences.
• Experience of content design or user-centred design approaches.

Mansioni

• Designing content around user needs.
• Translate complex information into content that is clear, accessible and easy to understand.
• Work with the Digital Engagement Analyst to optimise user journeys that help people complete key tasks and find relevant information.
• Apply content design principles to improve the effectiveness and usability of BookTrust's digital channels.
• Work collaboratively with subject matter experts to identify content opportunities and solve user problems.
• Write, edit and publish content across the BookTrust website and other digital platforms aligned to priorities set by the Web & Digital Operations Manager.
• Structure content using information architecture, content modelling and best practice for digital reading.
• Manage content within the CMS, ensuring consistency, accuracy and quality.
• Carry out content audits and identify opportunities to simplify, consolidate or improve content as part of continuous improvement and day to day digital delivery.
• Use web analytics, search data, user feedback and research insights to make evidence-based content decisions.
• Monitor content performance and identify opportunities to improve engagement, discoverability and task completion.
• Work with colleagues across communication, marketing, programme, user experience and research to evaluate and refine content aligned to strategic and impact goal ambitions.
• Contribute to continuous improvement through testing, iteration and experimentation, looking for ways to co-create activity and learn from lived experience.
• Ensure content meets accessibility standards and follows content design and inclusive language best practice, including our brand and style guidelines.

Conoscenze

Content creation

Editing/writing

User-centered design

Stakeholder management

Collaboration

Accessibility knowledge

Content analytics

Organisational skills

Strumenti

CMS

Descrizione del lavoro

BookTrust is seeking a Digital Content Designer to shape and improve the digital experience for partners, supporters and families who engage with BookTrust online. You'll be passionate about creating digital content that makes a difference and enjoy understanding user needs, solving problems and turning complex information into simple, useful experiences.

You're equally comfortable writing content, analysing performance data and collaborating with colleagues from different disciplines.