Hybrid Digital Campaign Lead - 12-Month Contract

SRG; Sedgefield; Hybrid; GBP 37,000 - 47,000; Full time

Benefits offered by this job

Hybrid working

Competitive salary

Career development opportunities

Job summary

SRG is seeking a hands-on Digital Marketing Officer for a 12-month maternity cover on a hybrid basis. The role focuses on delivering multi-channel campaigns, managing marketing automation, and driving lead generation across digital channels.

You will own HubSpot campaigns, optimise performance, and report insights to stakeholders. Experience in B2B digital marketing, paid social, and SEO is valued, with a collaborative marketing team and supportive leadership.

Qualifications

• Proven experience in digital marketing, ideally within a B2B environment.
• Experience running successful paid social and digital advertising campaigns.
• Marketing automation, email marketing, CRM (HubSpot), paid media, analytics and SEO basics.
• Strong analytical and reporting skills.
• Experience using digital marketing data to optimise campaign performance.
• Excellent project management and stakeholder engagement skills.

Responsibilities

• Plan, coordinate, and execute multi-channel digital marketing campaigns
• Support the development and delivery of go-to-market activities across a range of audiences and sectors
• Optimise campaign performance through testing, analysis, and continuous improvement
• Work with internal stakeholders to maximise engagement, lead generation, and conversion outcomes
• Manage and optimise marketing automation activities
• Develop automated lead nurture campaigns and customer journeys
• Build and maintain campaigns within HubSpot and associated CRM systems
• Support lead generation and conversion programmes through data-driven marketing activity
• Manage paid advertising campaigns across platforms including LinkedIn, Google Ads, Paid Social Media, Display Advertising
• Conduct audience targeting, campaign optimisation, and performance analysis
• Monitor ROI and recommend improvements to maximise performance
• Support website management and landing page optimisation
• Conduct SEO analysis and implement best practice improvements
• Use analytics, audience insights, and testing methodologies to improve user experience and conversion rates
• Support content optimisation across digital channels
• Analyse campaign performance across digital channels
• Produce reports and actionable insights for stakeholders
• Monitor KPIs, audience behaviour, conversion metrics, and channel performance
• Identify opportunities for growth, optimisation, and automation
• Proven experience in digital marketing, ideally within a B2B environment
• Experience running successful paid social and digital advertising campaigns
• Marketing automation, email marketing, CRM (HubSpot), paid media, analytics and SEO basics
• Strong analytical and reporting skills
• Experience using digital marketing data to optimise campaign performance
• Excellent project management and stakeholder engagement skills
• Go-to-market strategy development and execution
• Conversion Rate Optimisation (CRO)
• Website and CMS management
• Audience segmentation and targeting
• AI-enabled marketing tools and automation platforms
• Working with agencies and external marketing partners
• Experience within technology, innovation, or complex B2B organisations

Skills

digital marketing

paid media

marketing automation

campaign optimisation

HubSpot

analytical skills

Tools

HubSpot

Job description

SRG is seeking a hands-on Digital Marketing Officer for a 12-month maternity cover on a hybrid basis. The role focuses on delivering multi-channel campaigns, managing marketing automation, and driving lead generation across digital channels.

You will own HubSpot campaigns, optimise performance, and report insights to stakeholders. Experience in B2B digital marketing, paid social, and SEO is valued, with a collaborative marketing team and supportive leadership.