Hybrid CRM Journey Lead — Shape Learner Experiences

AQA Recruiting; Manchester; Hybrid; GBP 43,000 - 51,000; Full time

Benefits offered by this job

Private Medical Insurance

Health Cash Reward Plan

Life Assurance

Employee Assistance Programme

25 days annual leave

Hybrid working

Job summary

AQA is seeking a Customer Journey Manager to design, build and optimise CRM-driven journeys across Marketing, Product, Sales and Service. You will lead hands-on creation of automated journeys, ensuring personalised experiences that improve onboarding, engagement and retention for schools and learners.

Working in a hybrid model, you’ll collaborate across teams, analyse data, and report on journey performance. This role combines technology, design and process thinking to deliver measurable impact.

Qualifications

• Experience with CRM campaign management and journey automation across multiple channels.
• Proven ability to collaborate with Marketing, Product, Sales and Service teams.
• Skilled in journey mapping tools such as Figma to visualise processes.

Responsibilities

• Design and manage automated, multi-channel customer journeys across the lifecycle.
• Lead creation and development of journeys in CRM for key customer segments.
• Translate journeys into automated campaigns and report on success metrics.
• Define and report on journey performance and optimise via A/B testing.

Skills

CRM campaign management

Journey automation

Stakeholder management

Journey mapping tools

Tools

Dynamics

HubSpot

Salesforce

Figma

Job description

AQA is seeking a Customer Journey Manager to design, build and optimise CRM-driven journeys across Marketing, Product, Sales and Service. You will lead hands-on creation of automated journeys, ensuring personalised experiences that improve onboarding, engagement and retention for schools and learners.

Working in a hybrid model, you’ll collaborate across teams, analyse data, and report on journey performance. This role combines technology, design and process thinking to deliver measurable impact.