Hybrid Brand Manager – Growth & Campaigns (Wellness)

Pure Human Resources; Andover; Hybrid; GBP 45,000 - 49,000; Full time

Benefits offered by this job

Annual leave

Sick leave & holidays

Health cash plan

4% pension

Product samples

Friends & family discount

Quarterly nutrition consultations

Job summary

Wren Laboratories, the company behind Optibac, invites a Brand Manager to drive brand strategy and campaigns across the UK, Ireland, and international markets from Andover. The role involves coordinating launches, assets, and timelines while collaborating with sales and retail partners.

You will leverage data and consumer insights to recommend opportunities, support shopper and trade marketing, and work with the digital team to optimise performance across channels and ecommerce platforms.

Qualifications

• Experience in brand, shopper, retail, trade, ecommerce or direct-to-consumer marketing.
• Proven ability to deliver marketing activity, campaigns or projects with measurable results.
• Ability to use data, insights or campaign performance to guide decisions.
• Understanding of reaching shoppers across multiple sales channels.

Responsibilities

• Support delivery of brand strategy and marketing plans across UK, Ireland and international markets.
• Plan and execute integrated campaigns and product launches with timelines and assets.
• Collaborate with Sales and retail accounts to develop customer marketing plans.
• Analyse sales data and consumer insights to identify opportunities and inform decisions.
• Support shopper, retail and trade marketing to influence consumer channels.

Skills

Brand management

Shopper marketing

Retail marketing

Ecommerce marketing

Project management

Cross-functional collab

Data-driven insights

Job description

Wren Laboratories, the company behind Optibac, invites a Brand Manager to drive brand strategy and campaigns across the UK, Ireland, and international markets from Andover. The role involves coordinating launches, assets, and timelines while collaborating with sales and retail partners.

You will leverage data and consumer insights to recommend opportunities, support shopper and trade marketing, and work with the digital team to optimise performance across channels and ecommerce platforms.