Brand Manager

Pure Human Resources; Andover; Hybrid; GBP 45,000 - 49,000; Full time

Benefits offered by this job

Annual leave

Sick leave & holidays

Health cash plan

4% pension

Product samples

Friends & family discount

Quarterly nutrition consultations

Job summary

Wren Laboratories, the company behind Optibac, invites a Brand Manager to drive brand strategy and campaigns across the UK, Ireland, and international markets from Andover. The role involves coordinating launches, assets, and timelines while collaborating with sales and retail partners.

You will leverage data and consumer insights to recommend opportunities, support shopper and trade marketing, and work with the digital team to optimise performance across channels and ecommerce platforms.

Qualifications

• Experience in brand, shopper, retail, trade, ecommerce or direct-to-consumer marketing.
• Proven ability to deliver marketing activity, campaigns or projects with measurable results.
• Ability to use data, insights or campaign performance to guide decisions.
• Understanding of reaching shoppers across multiple sales channels.

Responsibilities

• Support delivery of brand strategy and marketing plans across UK, Ireland and international markets.
• Plan and execute integrated campaigns and product launches with timelines and assets.
• Collaborate with Sales and retail accounts to develop customer marketing plans.
• Analyse sales data and consumer insights to identify opportunities and inform decisions.
• Support shopper, retail and trade marketing to influence consumer channels.

Skills

Brand management

Shopper marketing

Retail marketing

Ecommerce marketing

Project management

Cross-functional collab

Data-driven insights

Job description

Brand Manager

Andover, SP11 8HU

Full time, permanent

Fixed term contract – 12 months

Hybrid – 2 days per week in the office.

Salary: 45-49k

Helping drive global growth for one of the UK’s leading wellness brands

Wren Laboratories is the business behind Optibac, a leading brand in the probiotics and gut health sector.

As specialists in live cultures, Wren Laboratories is committed to producing high-quality supplements containing some of the world's most researched probiotic strains. Its award-winning products are sold across the UK, Ireland and international markets through pharmacies, health food stores, supermarkets, online retailers and other specialist channels.

An ambitious, family-run business, Wren Laboratories is passionate about making a positive difference to people's lives through its products, while creating a supportive workplace where people are valued, ideas are encouraged and contributions are recognised.

Brand Manager, the role:

• Support the delivery of brand strategy and marketing plans across the UK, Ireland and agreed international markets.
• Plan, coordinate and deliver integrated marketing campaigns and product launches, managing briefs, creative assets, timelines, stakeholders and performance evaluation.
• Work with Sales teams and key retail accounts to develop customer marketing plans, support range reviews and identify opportunities to drive sales and category growth.
• Use sales data, consumer insight, category information and competitor activity to identify opportunities and make informed marketing recommendations.
• Support shopper, retail and trade marketing activity, ensuring campaigns and communications reach and influence consumers in the channels where products are sold.
• Work closely with the Digital Team to support brand and commercial performance across the Optibac website, Amazon, marketplaces and ecommerce channels.
• Coordinate creative briefs and the delivery of marketing materials, ensuring consistency across brand identity, messaging and communications.
• Support consumer research, brand tracking and market insight projects, working with research agencies and internal stakeholders to analyse findings and identify opportunities.
• Coordinate international marketing activity, helping adapt global brand assets and campaigns to suit local markets, channels and requirements.
• Support product launches, including positioning, packaging, campaign materials and post-launch performance reviews.
• Maintain marketing plans and project timelines, keeping activity organised and ensuring commitments are delivered.
• Build strong working relationships across the business, sharing knowledge and supporting colleagues to deliver common objectives.

Brand Manager, the person:

• Experience in brand, shopper, retail, trade, ecommerce or direct-to-consumer marketing.
• A track record of personally delivering marketing activity, campaigns or projects and being able to explain the thinking, execution and results.
• Experience using data, category insight, consumer research or campaign performance information to identify opportunities and inform decisions.
• An understanding of how to reach and influence shoppers across different sales channels.
• Strong project management and organisational skills, with the ability to manage multiple priorities and deadlines.
• The ability to work collaboratively with internal teams, agencies, creative partners and external stakeholders.
• Clear communication and presentation skills, with confidence sharing ideas and recommendations.
• A proactive, accountable approach, with the ability to see tasks through and take responsibility for delivery.

Brand Manager, the benefits:

• Annual Leave – 22 days + Bank Holidays + discretionary extra 3 days between Christmas and New Year
• Sickness absence – 20 paid sick days + 5 days of Special Leave – for support with unexpected life events
• Time off for hospital or dental appointments
• 4% Pension contribution (after 3 months of service)
• Health Cash Plan & Employee Assistance Programme
• Up to £500 worth of free Optibac products per financial year
• F&F 25% discount code to be shared with friends & family
• Mini-nutrition consultations with a fully qualified Nutritional Therapist – once a quarter