Hybrid B2B Marketing Executive — Digital Growth & Events

Velociti Group; Stoke Prior; Hybrid; GBP 28,000 - 42,000; Full time

Benefits offered by this job

Private health care

Life assurance

Income protection scheme

Company pension scheme

25 days holiday plus bank holidays

3 days paid leave for Christmas period

1 day's paid leave to celebrate生日

Hybrid working

EV car scheme

Cycle-to-work scheme

Job summary

Velociti Solutions is seeking a Marketing Executive to deliver our marketing strategy and manage programmes to support growth and brand awareness of our fleet management software. You will work with the Head of Marketing to develop campaigns across channels including digital, events and content creation.

You will focus on digital marketing, social media engagement and events, measuring impact through engagement and lead generation while coordinating with external agencies as needed.

Qualifications

• Proven B2B marketing experience.
• Strong analytical and strategic thinking.
• Experience with digital marketing channels and tools.
• In-depth knowledge of social media platforms, especially LinkedIn.
• Excellent copywriting and branding skills.
• Exceptional organizational and project management abilities.
• Experience with events and campaigns for customer acquisition.
• Knowledge of content strategy for marketing goals.

Responsibilities

• Develop and implement marketing communications strategy for fleet management solutions.
• Expand inbound and digital marketing plus social media to drive engagement.
• Build our social media presence, focusing on LinkedIn.
• Plan, coordinate and deliver events including user groups, conferences and exhibitions.
• Create high-impact assets: emails, videos, blogs, case studies, white papers.
• Understand customers' industry to craft compelling messaging.
• Collaborate with teams and external agencies to mix activities for new and existing clients.
• Monitor campaigns using market data to refine marketing effectiveness.
• Manage stakeholder relationships and align initiatives with business goals.
• Coordinate the annual user group event and stay updated on marketing trends.

Skills

B2B marketing

Digital marketing

Analytics

Strategic thinking

Copywriting

Content marketing

Social media

Email marketing

Event planning

Stakeholder management

Job description

Velociti Solutions is seeking a Marketing Executive to deliver our marketing strategy and manage programmes to support growth and brand awareness of our fleet management software. You will work with the Head of Marketing to develop campaigns across channels including digital, events and content creation.

You will focus on digital marketing, social media engagement and events, measuring impact through engagement and lead generation while coordinating with external agencies as needed.