Hubspot Funnel & Conversion Marketing Manager - Travel Franchise

RecruitmentRevolution.com; Basingstoke; Remote; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Performance bonus

Professional development budget

Generous holiday allowance

Travel opportunities

Job summary

Not Just Travel and The Travel Franchise are seeking a hands-on HubSpot specialist to own revenue funnels and conversion strategy. You will craft messaging, build landing pages in WordPress/Elementor, and implement intelligent automations to guide prospects toward conversations with the sales team.

You'll work closely with decision-makers, push independent ideas, and leverage RightMessage and AI tools to personalise journeys.

Qualifications

• 5+ years of hands-on HubSpot experience building automations, workflows, funnels and reporting.
• Proven experience building complex high-converting sales funnels for high-value products.
• Strong sales copywriting skills with compelling headlines, emails and CTAs.
• Solid understanding of sales psychology: motivations, objections, trust-building and persuasion.
• Ability to develop and execute your own ideas without detailed campaign maps.
• Extensive testing and optimisation with demonstrable commercial impact.
• Hands-on landing-page development in WordPress and Elementor.

Responsibilities

• Build complete revenue funnels: multi-step HubSpot funnels from interest to sales opportunity.
• Craft persuasive messaging for landing pages, emails, headlines and CTAs.
• Map the buyer journey and determine what prospects need at each stage.
• Develop intelligent automations: workflows, triggers, segmentation and lead scoring.
• Create high-converting landing pages in WordPress and Elementor.
• Test and optimise messaging, offers, layouts and funnel structures to lift conversion.
• Improve lead quality by coordinating with sales on conversions and drop-offs.
• Personalise experiences using RightMessage, HubSpot and AI-driven tools.
• Own results: analyse funnel performance and drive revenue opportunities.

Skills

HubSpot

Revenue funnels

Marketing automation

Direct response marketing

Sales copywriting

CRO

Lead nurture

Landing pages

A/B testing

AI-powered marketing

Sales psychology

Tools

WordPress

Elementor

RightMessage

AI-driven marketing tools

Job description

The Role at a Glance

HubSpot Funnel & Conversion Marketing Manager

Remote - UK | Bournemouth Preferred for Occasional Collaboration

Competitive Salary DOE + Bonus

Permanent | Full Time

Pedigree: UK's Leading Travel Franchise | Best Lifestyle Franchise in the World Two Years Running

Your Background / Skills: HubSpot (5+ Years), Revenue Funnels, Marketing Automation, Sales Copywriting, Direct Response Marketing, Sales Psychology, CRO, Lead Nurture, Landing Pages, WordPress, Elementor, A/B Testing

The Role a Year From Now...

Your first year will have been a success if you've delivered these three outcomes:

• More qualified franchise opportunities: You've improved how we convert existing interest into booked conversations, qualified enquiries and new franchise owners.
• High-performing revenue funnels: You've personally built sophisticated HubSpot funnels that guide prospects through a longer, considered buying journey with compelling messaging, intelligent automation and timely follow-up.
• Measurable conversion improvements: You've continually tested and refined landing pages, copy, campaigns and nurture sequences, using performance data to lift conversion and commercial results.

This Role

This is a genuinely hands-on, commercially focused funnel-building role. We're not looking for someone to manage HubSpot, oversee agencies or implement campaigns designed by somebody else. We need someone who can spot a commercial opportunity, understand the audience and independently work out how to turn interest into action.

Buying a travel franchise is a significant personal and financial decision. Prospects may spend weeks or months researching and weighing up their options. So the marketing journey needs to do far more than capture an email address: it must build trust, create desire, address objections and move people towards a conversation with our sales team.

You'll make that happen, from messaging and copy to landing pages, HubSpot workflows and conversion testing. Working closely with our marketing team and Co-Founders, you'll have the freedom to challenge assumptions and introduce new ideas.

What You'll Be Working On

• Building complete revenue funnels: Designing and personally building multi-step HubSpot funnels that move prospects from initial interest to qualified sales opportunity.
• Creating persuasive messaging: Writing landing-page copy, email sequences, headlines and CTAs that connect with the audience's motivations and buying psychology.
• Understanding the buying journey: Identifying what prospects need to hear, see and experience at each stage of a high-value, longer-consideration sale.
• Developing intelligent automations: Building complex workflows, behavioural triggers, segmentation, lead scoring and nurture sequences that respond to prospect intent.
• Creating high-converting landing pages: Building and improving pages in WordPress and Elementor.
• Testing and optimising relentlessly: Experimenting with messaging, offers, layouts, CTAs, timing and funnel structures to find what genuinely improves conversion.
• Improving lead quality: Working with the sales team to understand which enquiries convert and where prospects drop off.
• Personalising the experience: Using RightMessage, HubSpot and AI to deliver more relevant content and journeys.
• Owning the results: Analysing funnel performance and making ongoing improvements based on qualified leads, booked calls and revenue opportunities.

Here’s the Experience We're Looking For

You'll be an experienced, hands-on HubSpot specialist with strong commercial and creative instincts, bringing:

• 5+ years of substantial, hands-on HubSpot experience, confidently building sophisticated automations, workflows, funnels, segmentation, nurture sequences and reporting yourself.
• Proven experience building complex, high-converting sales funnels, ideally for high-value products or services with consultative buying journeys.
• Strong sales copywriting skills: compelling headlines, landing pages, email sequences and CTAs that persuade people to take the next step.
• A genuine understanding of sales psychology: motivations, objections, trust-building and persuasion.
• The ability to develop and execute your own ideas without someone mapping out every campaign.
• Extensive testing and optimisation experience, with examples of what your improvements delivered commercially.
• Confidence in creating landing pages and campaign assets yourself, ideally in WordPress and Elementor.
• Strong commercial awareness: you know the difference between generating leads and generating qualified opportunities that convert into revenue.
• Excellent written and spoken English.
• A proactive, hands-on approach: you're happiest getting into the platforms and making things happen.
• Experience with RightMessage, website personalisation, AI-driven marketing tools and integrations would be highly beneficial.

Most importantly, we want someone who can show us what they've personally built, why they built it that way, how they improved it and what it achieved.

Why Join Us?

You’ll own one of the most commercially important areas of our marketing, work directly with decision makers, have the freedom to experiment and see the commercial impact of your work.

Salary: Competitive, depending on experience.

Performance Bonus: Rewards linked to business performance.

Professional Development: Dedicated learning budget.

Holiday & Travel: Generous holiday allowance plus genuine travel opportunities.

Culture: Netflix-inspired "Freedom & Responsibility" - context not control, outcomes over hours.

Who Are We?

Not Just Travel and The Travel Franchise are multi-award-winning travel companies with over 700 active Travel Consultants across the UK. Our unique B2B2C model lets franchisees build successful travel businesses, backed by our marketing, systems, training and infrastructure. Marketing plays a central role in connecting the right people with that opportunity.

If you love building sophisticated funnels, understand what makes people buy and get a buzz from improving conversion, we'd love to hear from you.