Hubspot Email Marketing Manager

JR United Kingdom; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

A leading company in the beauty and lifestyle industry is seeking a Hubspot Email Marketing Manager to drive engagement through effective email marketing strategies. The successful candidate will oversee content generation, manage campaigns, and optimize outreach efforts to improve lead quality while working in a dynamic and fast-paced environment.

Qualifications

• Bright, energetic self-starter with super organisation and numeracy skills.
• Natural interest in beauty and fashion merchandising is desirable.
• Ability to manage multiple tasks while remaining calm under pressure.

Responsibilities

• Overseeing content calendar and planning engagements.
• Creating digital marketing campaigns for Sales Account Managers.
• Optimising marketing efforts to improve lead quality.

Skills

Organisation

Analytical skills

Verbal communication

Written communication

Sales funnel creation

Email marketing expertise

Tools

Hubspot

Excel

Google Sheets

Job description

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Curated Sourcing is an end-to-end merchandise creator and manufacturer focusing on creating for the beauty and lifestyle industry. They take care of identifying trends, finding manufacturers, managing shipping, and creating the most sought-after products for their clients. They have a strong track record of working with some of the biggest names in the beauty, wellness, and lifestyle industries, including Space NK, Cult Beauty, and Harrods.

We are looking for an exceptional Hubspot Email Marketing Manager who can lead our content generation team to drive various forms of engagement to our CRM contacts of leads and customers.

About You:

Our ideal candidate will be a bright, energetic self starter, with super organisation and numeracy skills. Whether it is managing multiple spreadsheets or communicating with our global team, we are seeking someone who is happy to wear many hats whilst remaining calm and happy under pressure.

As we work with some of the world's most leading beauty brands, a natural interest in beauty and fashion merchandising is strongly desirable. You will also have a great eye for the latest luxury beauty and lifestyle trends.

You Are:

• Bright, highly driven and have a great, approachable can-do attitude.
• Super organised.
• A natural flair for beauty and on-trend products.
• Have excellent verbal and written communication.
• Have a professional and friendly telephone manner.
• Highly target driven.
• Super analytical and great at creating sales funnels and optimising marketing outreach to improve lead quality.

Role Description

This role will include the following key areas to manage:

• Overseeing our content calendar and working with content gen to plan engagements (such as by email, e-newsletters, landing pages etc).
• Have excellent experience in Email and Newsletter design for optimum click through and response rate.
• Targeted cold outreach using sequencing campaigns.
• Periodically and automatically emailing dormant customers.
• Periodically and automatically emailing existing leads .
• Segmentation of customers and leads by product interest categories and other segmentations (e.g. dormant/ previously repeat order customers).
• Creating digital marketing campaigns for Sales Account Managers specifically for their accounts.
• Creating landing pages to direct inbound enquiry and hyper qualify leads before handing to SAMs.
• Importing leads from exhibitions and targeting through sequencing/ marketing campaigns etc..
• Working with LinkedIn / Social Media content managers to have visibility of performance per post.
• Analysing email and campaign response to drive sales.
• Optimising marketing efforts to improve lead quality.

IT Experience:

• Main software used will be Hubspot
• Excel (advanced use).
• Google sheets (advanced use).

Location:

This role is remote working, however there may be some days per month working from a London based office. We are looking for candidates in and around the London area.