Homes & Lifestyle Writer

Hearst Communications, Inc.; London; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a talented Ecommerce Homes & Lifestyle Writer to join their dynamic team. In this role, you will craft engaging content that drives affiliate revenue while collaborating with various digital teams. You will be at the forefront of creating impactful articles across multiple trusted brands, ensuring that the content is optimized for SEO and aligns with market trends. This innovative firm offers a hybrid working environment and a range of perks to support your professional growth and well-being. If you are passionate about lifestyle content and eager to make a difference, this is the perfect opportunity for you.

Benefits

25 days holiday

Hybrid working

Discounted gym membership

Healthcare cash plan

Charity day

Life assurance

Pension scheme

Regular socials

Qualifications

• Strong writing skills with the ability to create engaging content.
• Experience in ecommerce content and understanding of affiliate strategies.

Responsibilities

• Execute cross-brand content strategies to grow ecommerce verticals.
• Create quality articles and collaborate with various teams.
• Use analytics to produce reports and insights.

Skills

Versatile writing

Knowledge of consumer trends

Analytical skills

SEO best practices

Social media savvy

Editorial ecommerce content writing

Understanding of affiliate revenue

Tools

Analytics tools

Job description

At Hearst UK, there’s always more to the story. Join us as our new Ecommerce Homes & Lifestyle Writer to start the next chapter in your career.

We’re the UK’s leading premium publisher, and the people behind iconic media brands such as Cosmopolitan, Esquire, Elle, Harper’s Bazaar and Country Living. We’ve created a working environment that encourages everyone to pull together. We never stop looking for brave new ideas. We’ll always try to develop and improve, we trust each other to do our best, and we have fun as we build on our heritage to make history.

ABOUT THE ROLE

You will join the Hearst Ecommerce Content team to assist in growing the Homes and Lifestyle shopping verticals across some of our Hearst UK’s trusted brands. You will work under the Homes & Lifestyle Ecommerce Editor to execute a cross-brand affiliate editorial strategy that fits within the business’s growth plan, increasing output and affiliate revenue. This role will mainly focus on Red, Prima, House Beautiful, Country Living, and Digital Spy.

You will report into the Homes and Lifestyle Ecommerce Editor and work with the Ecommerce Commercial team and SEO team regularly, as well as liaising daily with various digital heads, especially on Red, Prima, House Beautiful, Country Living, and Digital Spy. This role will also work closely with the Hearst CRM team and the Hearst social team.

Key Responsibilities:

• Work closely with the Homes & Lifestyle Ecommerce Editor to execute a cross-brand content strategy to grow two key verticals.
• Create quality ecommerce articles – features, news stories and deals – according to brands’ needs, in the appropriate tone and style, across a variety of home and lifestyle product categories.
• Collaborate with brand digital editors on executing SEO-driven content calendars, pitching ideas for stories to digital leads and also taking commissions, for news, features or deals stories.
• Collaborate with the Brand Editors and the Affiliate experts to maximise home and Lifestyle affiliate opportunities across the business.
• Work with the Affiliates team with necessary information to identify key retailers to work with, analyse affiliate network intel and help secure favourable rates with key retailers.
• Work with the SEO team to ensure the content strategy is SEO optimised so that we’re prioritising the main keywords for each of the brands.
• Support all brands over key shopping events and periods, such as Black Friday, with advanced planning and real-time coverage.
• Tend pieces for brands over the year to keep them optimised and ranking.
• Use analytics and produce monthly reports, including actionable insights.
• Stay on top of market trends and new launches in the home and garden world and forge relationships with retailers and PRs.
• With the support of the Editor, work closely with the CRM team to contribute to various Hearst newsletters, as well as working closely with the social team to create social content.
• Be an ambassador of Hearst UK and its values.
• You may be required to undertake such further duties as your skills, qualifications and experience allow and/or as may be assigned to you from time to time.

ABOUT YOU

• A strong, versatile writer, with the ability to produce engaging, original copy across topics ranging from gardening kit to decorating ideas, from fashion to beauty content.
• Strong knowledge of consumer trends within the home and lifestyle industry.
• An analytical mind with strong attention to detail.
• Organised, meticulous and able to meet deadlines in a fast-paced environment.
• Good working knowledge of SEO best practice.
• Understanding of Hearst’s brands and the digital landscape.
• Social-media savvy, able to spot a story on Instagram or TikTok ahead of rivals.
• Experience in using analytics tools to analyse data and implement improvements.
• Experience writing editorial ecommerce content for a publisher preferred.
• An understanding of affiliate revenue and the importance of ecommerce strategies.

WHAT WE OFFER

At Hearst UK, you can choose from a huge range of perks and benefits that can help you learn well, work well and live well including:

• 25 days’ holiday (with the option to buy up to 5 additional holiday days) - pro rated for part-time or fixed-term employees.
• Hybrid working.
• Discounted gym membership.
• Healthcare cash plan.
• Spend a charity day with your favourite good cause.
• Life assurance and pension scheme.
• Regular socials and more!

There’s more to your story than you imagine. And the next chapter begins right here.

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.