Holistic Media Manager

Unilever; Kingston on Soar; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading global consumer goods company in Kingston is seeking a Holistic Media Manager. You will lead media strategies for major brands, optimize campaigns, and drive performance through data insights. The role requires strong analytical skills, experience in integrated media strategies, and excellent stakeholder management abilities. Join us for a competitive salary and flexible working arrangements.

Benefits

Competitive salary

Bonuses

Flexible working arrangements

Diversity and inclusion support

Qualifications

• Proven experience in developing integrated media strategies.
• Experience managing media campaigns and optimizing performance.
• Strong analytical skills and data-driven decision-making ability.

Responsibilities

• Develop and implement holistic media strategies covering traditional, digital, and retail media.
• Analyze campaign performance and ROI, providing actionable insights for ongoing improvement.
• Coordinate with internal teams and present key results to senior stakeholders.

Skills

Experience in developing integrated media strategies

Analytical skills

Communication skills

Knowledge of media trends

Proactive mindset

Job description

Time left to apply: End Date: August 7, 2025 (5 days left to apply)

Job requisition id: R-78753

Please Note: The deadline for applying is 23:59 the day before the job posting end date.

Job Title: Holistic Media Manager Home Care UKI

Business Function: DMC

Location: Kingston

Reports to: DMC Lead Home Care UKI

Category/Function/Team Introduction

The DMC team integrates Digital Marketing, Media, Retail Media, e-Commerce, and Shopper Marketing, aiming to deliver exceptional consumer experiences for our brands in Home Care. Our key mission is to be Unilever’s fully integrated growth engine, driving brand visibility and growth through world-class Digital Marketing, Media, Digital Commerce, and Shopper Marketing.

Job Purpose

The Holistic Media Manager leads the media strategy across Traditional, Digital, and Retail Media for our five brands: Persil, Cif, Domestos, Comfort, and Surf. You will represent the best of the media landscape in the UK, leveraging digital and retail media opportunities with a substantial budget to influence outcomes. Responsibilities include developing strategies, optimizing campaigns, and driving performance through data-driven insights.

This role is central to the DMC team, working closely with brand teams and agency/media partners to ensure success. You will also manage a team that supports campaign execution.

Responsibilities

• Develop and implement holistic media strategies covering traditional, digital, and retail media.
• Continuously improve media strategies aligned with social-first growth ambitions.
• Utilize data and data partnerships to optimize media usage.
• Create and execute retail media strategies across omnichannel and pureplay retailers for Unilever’s Home Care brands.

Data-Driven Insights

• Analyze campaign performance and ROI, providing actionable insights for ongoing improvement.
• Partner with internal CMI teams and media owners to establish campaign measurement frameworks, including BLS/SLS/MMM.

Stakeholder Collaboration

• Coordinate with internal teams and present key results to senior stakeholders.
• Manage relationships with external media agencies, retail account teams, and media owners to stay abreast of platform trends and capabilities.

Innovation and Testing

• Stay updated on media trends and pilot new ad formats.
• Develop strategies for retail events like Prime Day and Black Friday.

Budget Management

• Manage media budgets across agencies and brand teams, implementing necessary adjustments.
• Oversee retail media budgets for various campaign types and report ROI and performance metrics.

About You

• Proven experience in developing integrated media strategies.
• Experience managing media campaigns and optimizing performance.
• Strong analytical skills and data-driven decision-making ability.
• Knowledge of media trends, including Amazon media platforms.
• Excellent communication and stakeholder management skills.
• Preferred experience managing agency relationships.
• Creative and proactive mindset to handle multiple brands and priorities.
• Strong business acumen and ability to identify growth opportunities.

Additional Information

Unilever is a leading global company with over 400 brands in food, home, and personal care, reaching over two billion consumers daily. Our purpose is to make sustainable living commonplace.

We offer competitive salaries, bonuses, benefits, and flexible working arrangements. We are committed to diversity and inclusion, providing support and adjustments during the application process.

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About Us

We are a major consumer goods company with a focus on nutrition, hygiene, and personal care, driven by innovation and sustainability. Join us to be part of a global team making a difference.