HMID BU Marketing Manager

Microchip Technology Inc.; Fareham; Híbrido; GBP 120.000 - 180.000; Jornada completa

Descripción de la vacante

Microchip Technology Inc. is seeking a senior product marketing leader to define portfolio strategy, go-to-market plans, and lifecycle management for industrial and automotive segments.

You will partner with Sales, Engineering, and Applications teams to translate market needs into actionable roadmaps and compelling value propositions. You will lead a high-performing Marketing team, drive cross-functional collaboration, and champion AI-driven optimization of workflows to accelerate insights and

Formación

• 10+ years in semiconductor product marketing or marketing leadership
• Experience defining product roadmaps and marketing requirements in automotive/industrial sectors
• Proven track record leading marketing teams and cross-functional programs

Responsabilidades

• Define portfolio strategy, positioning, segmentation, and differentiation across industrial and automotive segments
• Translate customer and market requirements into prioritized product specs and business cases
• Lead marketing input into roadmaps and lifecycle planning
• Develop platform strategies and system-level requirements
• Lead product launches with consistent cross-channel messaging
• Manage and mentor Marketing Engineers with clear priorities and development plans
• Drive AI-powered workflows and data-driven insights to accelerate decision-making

Conocimientos

Strategic thinking

Portfolio management

Go-to-market strategy

Cross-functional leadership

Data-driven decision making

English communication

AI tools adoption

Team leadership

Educación

Bachelor's/Master's in Electronics or CS

MBA or senior marketing/Applications experience a plus

Herramientas

Tableau

Excel

Microsoft 365

Descripción del empleo

we affectionately refer to it as the Aggregate System and it's won us countless awards for diversity and workplace excellence. Our company is built by dedicated team players who love to challenge the status quo; we did not achieve record revenue and over 30 years of quarterly profitability without a great team dedicated to empowering innovation. People like you. Visit our careers page to see what exciting opportunities and company perks await! Job Description:

Product Strategy & Roadmap

• Define portfolio strategy, positioning, segmentation, and differentiation across industrial and automotive segments
• Translate customer and market requirements into prioritized product specs, value propositions, and data-driven business cases
• Lead marketing input into product roadmaps and lifecycle planning
• Develop deep understanding of system-level requirements and platform strategies
• Personally lead product definition for the most strategically impactful programs, ensuring first-hand market insight shapes every critical decision

Go-to-Market Execution

• Create and execute marketing strategies targeting priority segments, regions, and strategic accounts
• Partner with Sales on pipeline reviews, forecast alignment, and corrective actions
• Drive win/loss analysis and competitive intelligence to refine positioning
• Support strategic customer engagements and executive-level discussions

Sales Enablement & Communications

• Define and drive high-impact collateral: solution briefs, presentations, launch kits, and case studies
• Lead product launches and ensure consistent messaging across all channels
• Serve as primary liaison to Corporate MarCom for brand-compliant execution

Team Leadership

• Manage a team of Marketing Engineers with full personnel responsibility
• Set clear priorities, enforce execution standards, and foster a high-performance culture
• Develop talent through coaching, structured development plans, and succession planning
• Lead by example as a hands-on contributor - stepping in to personally drive critical tasks

when the situation demands it

Operational Excellence & Innovation

• Champion the adoption of AI-powered tools and workflows across the team to accelerate decision-making, automate routine tasks, and multiply productivity
• Leverage Tableau, Excel, and the broader Microsoft 365 suite to build dashboards, perform analyses, and deliver data-driven insights that inform strategy
• Continuously identify and implement process improvements that free the team to focus on high-value, strategic work

Partner & Ecosystem Development

• Manage and strengthen Microchip's worldwide Touch Partner network
• Drive design-ins through module partners, distribution, and direct customer channels

Cross-Functional Collaboration

• Coordinate with Sales, Engineering, Applications, Systems, and Supply Chain
• Represent marketing in cross-functional forums and customer escalations

Requirements/Qualifications:

Education

• Bachelor's or Master's degree in Electronics, Computer Science, or related fields
• MBA or equivalent senior expertise in marketing or applications roles is a plus

Experience

• Minimum 10 years in microcontroller-based sensing systems within a semiconductor company; capacitive touch controller experience is a plus.
• Proven experience in new IC and firmware product definition for automotive and/or fragmented industrial markets, translating customer and system-level requirements into silicon feature sets, firmware feature roadmaps, Marketing Requirement Documents (MRD), value propositions, and business cases.
• Proven track record in semiconductor product marketing, portfolio strategy, long-term planning, and go-to-market execution.
• 5+ years managing and developing marketing teams in a semiconductor company, including priority setting, accountability, structured product definition discipline, and coaching of senior individual contributors.
• Minimum 10 years in product marketing roles in the semiconductor industry, across Automotive, Consumer, and/or Industrial segments.

Skills

• Strong strategic thinking with ability to prioritize in complex, resource-constrained environments
• Business acumen: business case development, forecast reviews, pipeline analysis, pricing strategies
• Technical depth: system-level architectures, semiconductor product development, qualification standards (AEC-Q100)
• Hands‑on proficiency with analytics and productivity tools - particularly Tableau, Excel, and Microsoft 365 - with the ability to build dashboards and derive actionable insights
• Demonstrated experience leveraging AI tools to optimize team workflows and accelerate output
• Excellent oral and written communication in English; second language is an advantage
• Self‑motivated, customer‑oriented, structured, and data‑driven

Travel

• Travel: Willingness to travel across Asia, the United States, and Europe for customer visits and business engagements
• Travel Time:25% - 50%

SummaryLocation: Germany - Garching - 30 Parkring; United Kingdom - WhiteleyType: Full time

We offer all that and more at Microchip Technology Inc. People come to work at Microchip because we help design the technology that runs the world. They stay because our culture supports their growth and stability. They are challenged and driven by an incredible array of products and solutions with unlimited career potential. Microchip's nationally-recognized Leadership Passage Programs support career growth where we proudly enroll over a thousand people annually. We take pride in our commitment to employee development, values-based decision making, and strong sense of community, driven by our Vision, Mission, and 11 Guiding Values