Hire Business Development Manager

WB Power Services Ltd; Heanor; On-site; GBP 45,000 - 55,000; Full time

Job summary

WB Power Services Ltd is hiring a Generator Hire Sales Manager to help drive growth in their hire division across the UK. This role involves managing client relationships, identifying new business opportunities, and ensuring exceptional service delivery. Ideal candidates will have proven sales experience in generator hire or similar fields, a technical understanding of diesel generators, and autonomy across a large territory. Competitive salary and excellent benefits are offered.

Benefits

Company car and fuel card

Bonus and commission structure

28 days annual leave plus bank holidays

Private healthcare

Life assurance

Employee perks and discount platform

Clear path for career progression

Qualifications

• Proven experience in generator hire or related equipment hire sales role.
• Minimum of 3 years in field sales or business development.
• Commercially astute and confident in negotiations.

Responsibilities

• Manage and develop a regional portfolio of clients.
• Proactively seek new business opportunities.
• Work closely with operations for service delivery excellence.

Skills

Sales experience

Technical understanding of diesel generators

Customer service

Communication

Autonomy

Job description

WB Power Services Ltd is seeking an experienced Generator Hire Sales Manager to join our rapidly expanding business. This regional role offers the chance to drive growth in an already high-performing area by promoting and hiring out our own range of WB-branded diesel generators and associated equipment.

As a key player in our national Hire Division, you’ll be responsible for identifying new opportunities, managing key accounts, and helping us shape the future of temporary power solutions across the UK.

The Role

• Manage and develop a regional portfolio of clients, delivering tailored generator hire solutions.
• Proactively seek out and convert new business opportunities across your territory.
• Work closely with operations and engineering teams to ensure service delivery excellence.
• Represent WBPS at client sites, trade events, and face-to-face meetings.
• Build long-term relationships with clients, framework partners, and project stakeholders.
• Accurately report on pipelines, forecasts, and market activity.
• Maintain high levels of customer service and follow internal hire procedures and CRM systems.

About You

• Proven experience in generator hire or a related equipment hire sales role is essential.
• Minimum of 3 years in a field sales, business development or regional account management position.
• Strong technical understanding of diesel generators, temporary power or plant hire.
• Commercially astute, target-driven, and confident negotiating at all levels.
• Excellent communicator, both in-person and over digital channels.
• Comfortable working autonomously across a large territory.
• Full UK driving licence required.

What’s In It For You

• £45,000 – £55,000 basic salary depending on experience
• OTE of £70,000
• Company car and fuel card
• Bonus and commission structure
• 28 days annual leave bank holidays
• Private healthcare
• Life assurance (Death in Service)
• Long service recognition
• Employee perks and discount platform
• Excellent internal support and investment in your success
• Clear path for career progression in a thriving sector

We’re a family-run, industry-leading generator specialist, providing critical power hire, sales, and maintenance solutions across the UK. With over 40 years in the industry, our name is trusted by clients in construction, infrastructure, events, utilities and beyond. Our teams pride themselves on professionalism, integrity, and putting our people and customers first.