High Value Proposition Development Manager

CRISIS UK; Greater London; Hybrid; GBP 43,000 - 53,000; Full time

Benefits offered by this job

Competitive salary

Loans for travel season ticket, cycle‑

Pension scheme

28 days' annual leave

Enhanced parental leave

Flexible working

Wellbeing leave

Job summary

Crisis UK is seeking a Proposition Development Manager to shape stories, propositions and cases for major investment in its homelessness‑fighting work. You will lead the creation of compelling fundraising narratives and donor communications, translating complex information into powerful fundraising opportunities.

The role is strategic yet hands‑on, requiring excellent writing, project management and collaboration across teams to engage high‑value supporters while supporting Crisis' mission from

Qualifications

• Exceptional writer with experience creating persuasive content for fundraising, communications or marketing audiences.
• Experience developing cases for support or donor propositions.

Responsibilities

• Lead creation of fundraising narratives, donor propositions and communications.
• Translate complex information into compelling stories to engage high‑value supporters.
• Collaborate across teams to develop funding opportunities and campaigns.

Skills

High‑quality writing

Fundraising storytelling

Stakeholder collaboration

Tools

Copywriting tools

Job description

Salary: £47,991

Closing date: 11/10/2026

Department: Brand, Marketing and Fundraising

Location: Universal House

Employment type: Permanent

Division: Brand and Marketing

Hours Per Week: 35

Job Description

Crisis is the national charity for people experiencing homelessness. We believe everyone should have the foundation of a safe, affordable home.

Location: Hybrid from our London office, E1, with the requirement to travel as needed. We are open to a range of flexible working options, in line with Crisis' Hybrid Working Policy.

Contract: Permanent

About the role

This is an exciting opportunity to shape the stories, propositions and cases for support that inspire major investment in Crisis' work. As Proposition Development Manager, you will lead the creation of compelling fundraising narrative, donor propositions and communications that engage high-value supporters and help secure transformational support.

This is a strategic and hands-on role for someone who enjoys turning complex information into powerful fundraising narratives.

Your experience

We are very open to hearing from a range of candidates with different backgrounds. You may be:

• A trusts fundraising professional with strong writing skills who enjoys shaping propositions, funding opportunities and strategic narratives

• A Fundraising Communications Manager, Case for Support Manager or Development Manager, creating compelling fundraising products, campaigns and donor-facing content.

• A senior copywriter, content strategist or journalist with some experience of high value fundraising.

About you

• You are an exceptional writer with experience creating high-quality, persuasive content for fundraising, communications or marketing audiences.

• You have developed successful cases for support, fundraising propositions or campaigns that engage and inspire high value supporters.

• You have professional copywriting experience in a fast-paced, high-output environment.

• You are highly organised and able to manage multiple projects, stakeholders and deadlines simultaneously.

• You enjoy collaborating across teams and translating complex information into clear, compelling stories and funding opportunities.

• Above all, you are motivated by Crisis' mission and committed to using communications to help end homelessness.

Please see the full Job Pack for a complete list of requirements for this role. We realise that long lists of criteria can be daunting, and you may not want to apply for a role unless you feel 100% qualified. However, if you feel you have relevant examples to answer the screening questions, we encourage you to apply.

We believe diversity is a strength, and our aim is to make sure that Crisis truly reflects the communities we serve. We are actively working towards our organisation being a place where everyone can thrive and make their best contribution to our mission of ending homelessness for good. We know that the more perspectives, voices and experiences we can bring to this work, the better.

We particularly welcome applications from people who have lived experience of homelessness, and people from all marginalised groups, communities and backgrounds.

Working at Crisis

Our values, Bold, Impactful, Collaborative and Equitable, are at the heart of everything we do as we continue in our mission to end homelessness.

Our staff, members and volunteers are vital to getting the right government policies in place, providing breakthrough services and building a supportive community. We'll lead by example to nurture a positive and ambitious workplace guided by ending homelessness.

As a member of the team, you will have access to a wide range of employee benefits including:

• A competitive salary. Please note our salaries are fixed to counter inequity and we do not negotiate at offer stage.

• Interest free loans for travel season ticket, cycle to work, and deposit to secure a tenancy.

• Pension scheme with an employer contribution of 8.5%.

• 28 days' annual leave (pro rata) which increases with service to 31 days and the option to purchase up to 10 additional days' leave.

• Enhanced maternity, paternity, shared parental and adoption pay.

• Flexible working around the core hours 10am to 4pm.

• Wellbeing Leave to be used flexibly.

• And more! (Full list of benefits available on the Crisis website.)

Alongside our excellent staff benefits, we will support your ongoing development to build your skills, experience and career.

When you join us, you will have the opportunity to join our staff diversity networks, which aim to champion issues across the organisation, enable staff to be their authentic and best selves and contribute to making Crisis a truly diverse organisation.

Closing date: 11th October

Interview process: Two panel interviews with competency and values-based questions.

Interview date and location: Teams (online), 1st interview between 9 to 4pm on Wednesday 21 October and 2nd short interview between 3.30 to 5pm on Thursday 22nd October for finalists.

AI in Job Applications

We understand some candidates use AI tools when applying. Whilst we welcome the use of technology to support clear communication and structure, we want to learn more about you, so please ensure that your application reflects your own skills, knowledge and experiences.

Accessibility

We want our recruitment process to be as accessible as possible. If you need us to make an adjustment or provide additional support as you apply for a role, please email [e-mail] and our Talent Acquisition team will contact you to discuss how we can help.

For more information about our work please visit: https://www.crisis.org.uk/about-us/

Registered Charity Numbers: E&W1082947, SC040094.

Proposition Development Manager JD Sept 26 (PDF, KB)