Healthcare Brand Strategy Lead

Ogilvy UK; Greater London; On-site; GBP 65,000 - 95,000; Full time

Job summary

Ogilvy Health UK, part of the Ogilvy network, is seeking a Planner in Brand & Communications Strategy to shape strategic vision for global client accounts across Consumer Health, OTC and Prescription/Pharma. You will collaborate with multidisciplinary teams and creatives to translate clinical data and market trends into clear brand strategies and briefs.

You will lead brand frameworks, messaging architectures, and channel strategies; translate science into compelling narratives; map competitive

Qualifications

• Experience in brand, communications, or creative strategy within an agency environment (Consumer Health, OTC, Pharma, MedComms, B2B, or general Advertising).
• Exposure to global brand-building frameworks or medical strategy/comms planning.
• Experience or strong interest in either: Consumer Health / OTC—Driving expert/pharmacist recommendation strategies and global brand architecture.
• Prescription / Rx—Crafting messaging strategies around specialized data, clinical trials, and unique modes of action.

Responsibilities

• Brand & Comms Strategy: Develop global brand frameworks, messaging architectures, and channel strategies targeted at Healthcare Professionals and consumers.
• Translating Science into Creative Narratives: Mine clinical trials, mode‑of‑action data, and medical literature to uncover strategic nuggets for creative work.
• Competitive & White Space Mapping: Analyze market dynamics to uncover strategic white space in mature categories.
• Creative Briefing & Partnership: Write briefs and work with Creative Directors to ensure strategy informs work.
• Humanizing Health: Connect science with human empathy to resonate with doctors, pharmacists, and patients.

Skills

Brand strategy

Creative briefing

Strategic thinking

Communication

Workshop facilitation

Job description

Ogilvy Health UK, part of the Ogilvy network, is seeking a Planner in Brand & Communications Strategy to shape strategic vision for global client accounts across Consumer Health, OTC and Prescription/Pharma. You will collaborate with multidisciplinary teams and creatives to translate clinical data and market trends into clear brand strategies and briefs.

You will lead brand frameworks, messaging architectures, and channel strategies; translate science into compelling narratives; map competitive