Health Brand Architect

Ogilvy-UK; Greater London; In loco; GBP 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

Ogilvy Health UK is seeking a Planner in Brand & Communications Strategy to shape strategic vision for leading global client accounts across Consumer Health/OTC and Prescription/Pharma. You will partner with multidisciplinary teams and creatives to translate clinical data and market trends into clear brand strategies and briefs.

You will develop global brand frameworks, messaging architectures, and channel strategies; mine clinical trials and medical literature for strategic nuggets; and write

Competenze

• Scientific curiosity and drive to immerse in medical literature.
• Strong reasoning and synthesis skills with critical thinking.
• Proactive and inquisitive, able to anticipate challenges.
• Appreciation for creative strategy and collaboration with creatives.
• Persuasive communication and client workshop facilitation.

Mansioni

• Brand & Comms Strategy: Develop global brand frameworks, messaging architectures, and channel strategies targeted at Healthcare Professionals and consumers.
• Translating Science into Creative Narratives: Mine clinical trials and literature to uncover strategic nuggets for creative work.
• Competitive & White Space Mapping: Analyze market dynamics and competitive landscapes to uncover strategic white space.
• Creative Briefing & Partnership: Write briefs and work with Creative Directors to ensure strategy leads to behavior-changing work.
• Humanizing Health: Connect rigorous science with human empathy for doctors, pharmacists, and patients.

Conoscenze

Scientific Curiosity

Critical Thinking

Lateral Thinking

Creative Judgment & Briefing

Strong Communication

Descrizione del lavoro

Ogilvy Health UK is seeking a Planner in Brand & Communications Strategy to shape strategic vision for leading global client accounts across Consumer Health/OTC and Prescription/Pharma. You will partner with multidisciplinary teams and creatives to translate clinical data and market trends into clear brand strategies and briefs.

You will develop global brand frameworks, messaging architectures, and channel strategies; mine clinical trials and medical literature for strategic nuggets; and write