Head of User Acquisition

TechBiz Global GmbH; United Kingdom; On-site; GBP 40,000 - 70,000; Full time

Job summary

A leading recruitment company is seeking a Media Buyer to expand its client's user acquisition efforts. The ideal candidate will have 7–10 years of experience in performance marketing, capable of driving campaigns across multiple paid channels while analyzing performance and optimizing strategy. This role offers the opportunity to work in a dynamic environment focused on scaling user growth significantly over the next year.

Qualifications

• 7–10 years of experience in user acquisition, focusing on paid traffic.
• Expertise in media buying operations and tracking setups.
• Experience with high-impact growth campaigns.

Responsibilities

• Own strategy and performance across paid channels.
• Monitor performance and drive decisions through analysis.
• Collaborate with teams to optimize acquisition funnels.

Skills

User Acquisition

Performance Marketing

Analytical Skills

Strong Communication

Tools

Voluum

GA4

TrafficJunky

Meta

TikTok

Google

Job description

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At TechBiz Global, we provide recruitment services to our TOP clients. We are currently seeking a Media Buyer to join one of our clients' teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you.

Key Responsibilities

1. Campaign Ownership and Scaling
2. Own strategy and performance across multiple paid channels, managing initial one or two, then expanding scope as results scale. Guide UA operations across media buying, creatives, and funnels, while staying hands-on.
3. Build scalable acquisition funnels from execution to iteration with aggressive growth targets.
4. Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV.
5. Contribute to channel strategy and cross-channel budget allocation.
6. Collaborate with CMO and executive team on quarterly UA goals.

Performance Analysis and Strategy

1. Monitor performance daily using tools like Voluum, GA4, and internal dashboards.
2. Drive decision-making through analysis of CPA, ROAS, retention, and cohort behavior.
3. Build and maintain reporting frameworks to guide strategic shifts.

Creative & Funnel Optimization

1. Own the creative briefing process: define hooks, formats, and angles based on performance patterns.
2. Collaborate with content and product teams to launch and iterate on high-converting landing pages.
3. Implement systems to reduce creative fatigue and increase testing speed.
4. Build relationships with traffic sources and negotiate premium placements and deals.
5. Explore new acquisition opportunities and build evaluation criteria.
6. Stay ahead of ecosystem changes and adapt strategies accordingly.

Automation & Scaling Systems

1. Identify automation opportunities to streamline acquisition processes.
2. Create SOPs, playbooks, and pipelines for efficient scaling.

Challenges You'll Tackle

1. Scale user growth from 30M to 100M in 12 months, optimizing CAC, ROAS, and LTV.
2. Build and oversee a scalable creative engine with briefs, testing frameworks, and feedback loops.
3. Systematize landing page production with a playbook for launching, iterating, and scaling high-converting pages.
4. Expand acquisition channels proactively, testing and scaling new options.
5. Lead and develop a high-performance UA team through example, hiring, onboarding, and mentoring.

Requirements

• 7–10 years of experience in user acquisition, performance marketing, or growth, focusing on paid traffic channels.
• Proven track record of scaling campaigns with business impact.
• Expertise in media buying operations, tracking setups, and attribution flows.
• Hands-on experience with platforms like Voluum, GA4, and channels such as TrafficJunky, ExoClick, TrafficStars, Meta, TikTok, or Google.
• Analytical mindset with decision-making skills, comfortable with dashboards and reports.
• Strategic experience in building and scaling acquisition funnels.
• Cross-functional leadership skills to collaborate across teams.
• Management experience is a plus but not mandatory.

Soft Skills

• Strong communication and collaboration skills in English.
• Goal-oriented, ownership, and commitment.
• Doer mindset, balancing execution, planning, and strategy.
• Humble, willing to learn, open to feedback.

#NSFW - you are comfortable building products based on uncensored models and content.