Head of TikTok Shop and Social Commerce

Hadley Designs; United Kingdom; Remote; GBP 60,000 - 80,000; Full time

Job summary

Hadley Designs seeks a Growth Lead to propel its TikTok Shop initiative. This role involves recruiting creators, driving significant sales growth, and engaging a vibrant creator community. With a focus on innovation and results, you'll have the autonomy to shape strategies and achieve ambitious targets in a dynamic environment.

Benefits

Remote Full Time Work

Flexible Schedule

Regular Interaction with CEO

Personal Development Opportunities

Autonomy of time and schedule

Qualifications

• 2+ years of experience scaling brands in social commerce or affiliate marketing.
• Strong data analysis and creative thinking skills.
• Excellent communication and organizational abilities.

Responsibilities

• Recruit 1,000+ new creators monthly and maintain 50% engagement.
• Drive $250K in affiliate sales through strategic campaigns.
• Analyze affiliate data to refine marketing strategies.

Skills

Social commerce expertise

Data analysis

Creativity

Communication

Leadership

Job description

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Are you ready to build a revenue rocket on TikTok Shop?

At Hadley Designs, we're on a mission to fill lives with beauty and inspiration through hundreds of products that help people become their best selves. TikTokShop is our next rocket, 15% of sales today, 50% tomorrow, and we need you to light the fuse.

This is your shot to build an empire.

Amazon's locked (70-80% of our revenue), but TikTok Shop is wide open. We're hunting for a Growth Lead who's obsessed with turning creators into gold. You'll unleash 1,000+ new creators monthly, drive $250K in affiliate video sales, and keep 50% posting viral content, all while locking in 10%+ profit margins. Your edge? Supercharging our top 10 VIP affiliates for 10% month-over-month growth. If you thrive on viral chaos, love outsmarting trends, and can rally a creator army, this is your playground. No bureaucracy, just a big budget, a CEO who bets on bold, and a chance to redefine our future.

What Winning Looks Like:

Six months in, TikTok Shop's a juggernaut, $250K+ monthly affiliate sales, 1,000+ creators buzzing monthly, 50%+ of our creator army is engaged, and 10%+ margins locked. Our top 10 VIPs are growing 10% MoM because you've made them unstoppable. You've crafted a creator machine that's the envy of e-commerce, turning viral hooks into gold and fueling Hadley Designs' explosive rise.

Your Playbook:

One Thing:

Turn our army of TikTok creators into a sales machine.

Big Rocks (Own These First):

• Recruit 1,000+ new creators/month
• Keep 50% posting, spark contests, newsletters, and hype that sticks
• Grow top 10-20 VIPs by 10% MoM, relationships and incentives that kill it
• Nail 10%+ profit margins, scale smart, not sloppy
• Daily Hustle:
• Crunch affiliate data weekly to sharpen strategies
• Run TikTok ad campaigns, launch winners, axe losers
• Team up with marketing for creator assets
• Own the affiliate CRM, onboarding, and training updates
• Check in with affiliates, oversee an assistant that communicates with our creators
• Brainstorm new sales campaigns
• Ride trends, host webinars, audit content, and test incentives, keep it fresh
• Build SOPs and partnerships to stay ahead
  
  

KPIs You'll Smash:

• 1,000+ new creators monthly
• $250K affiliate sales monthly
• 50% creator engagement
• 10%+ profit margin (NI = ((GMV − Costs) / GMV) × 100)
• 10%+ MoM VIP growth (Growth Rate = ((Current − Previous) / Previous) × 100)
  
  
  

Who You'll Roll With:

• CEO & Head of Marketing - weekly strategy and accountability calls
  
  
  

Apply Now, Own TikTok Shop and Shape Our Future.

Requirements

Who You Are:

• A social commerce or affiliate ninja (2+ years scaling brands)
• Data-sharp, people-magnetic, and insanely creative
• Hungry to innovate, relentless for results, glued to details
• A communicator who owns it solo or with a crew
• Killer English, writing, and organizing chops
• Bonus: AI tool skills & knowledge
  
  
  

Benefits

Why You'll Thrive Here:

• TikTok Shop's your kingdom, 15% of our brand sales now, 50% of our sales with your magic tomorrow
• A CEO who's all-in (with a head of marketing that is wicked smart)
• Cash, tools, and freedom, no leash, just trust
• Remote Full Time Work
• Flexible Schedule
• Regular Interaction with CEO
• Established Company doing business for 10+ years
• Personal Development
• Autonomy of time and schedule

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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