Head of Strategy & Marketing - Cyber, Digital & Technology

Thales Avionics, Inc. (AGS); Reading; Hybrid; GBP 120,000 - 160,000; Full time

Job summary

Thales Avionics, Inc. (AGS) in Reading is seeking a senior leader to head Strategy & Marketing for Cyber, Digital & Technology.

The role drives the UK technology strategy and a multi-hundred-million-pound cyber and digital identity business, partnering with UK Key Account & Sales teams to grow profitability. The position focuses on integrated marketing campaigns, value-based propositions, and cross-BL strategic initiatives, with a hybrid office/remote working model.

Responsibilities

• Define the local Domain strategy and its contribution to the SBP process while supporting BLs in the definition and the coordinated execution of their in-country strategies.
• Identify transversal multi-BL strategic initiatives to meet customer or market segment requirements to underpin the need for new segment-based offers, for example in Critical National Infrastructure.
• Support the country SAMs/KAMs in the definition and activation of their account-focused engagement plans. Develop account specific integrated value propositions and value selling content. Leverage relevant product & segment marketing content & campaign assets.
• Define the Technology Strategy for the UK and its contribution to the SBP process.
• Develop and execute Integrated Marketing Campaigns - activated through the Communications team channel strategy - in support of the local reputation of the company and country demand generation efforts. Leverage Digital Marketing capabilities to optimize local customer engagement and support Sales growth and capture of Customer-funded R&D. Track campaign KPIs.
• Map the Thales portfolio of technologies and products to the account or customers' needs, to present relevant, easy-to-understand and valuable research, products and services by capitalizing on the work done by the Head of Customer Products & Services Portfolio at segment level.
• As part of the Account Plan and in support of Thales' business objectives and strategic initiatives, build and execute the Account's "Engagement Plan", coordinating Thales interactions with the account.
• Defining marketing objectives & actions according to the different identified account targets and initiatives.
• Selecting the most appropriate customer engagement approaches for each marketing objective in collaboration with KAMs, Sales, Communications & Solution Innovation teams.
• Developing dedicated customer events, demonstrations, co-creation opportunities to enhance the customer experience.
• Supporting Exhibitions & Conferences with themes, strategic messaging from IMCs, sales enablement content, panels, keynotes, subject matter expert interviews

Job description

Location: Reading, United Kingdom

Thales is a global technology leader with more than 83,000 employees on five continents. With over 7,500 people in the UK, operating across defence, space, aerospace, and digital security, we help build a future we can all trust. Thales supports the security and stability of our nation by providing extraordinary technology to our customers, as well as delivering social value to the UK with our products and services.

Job Title: Head of Strategy & Marketing - Cyber, Digital & Technology

Location: The ideal location would be Reading / Crawley, although other Thales sites might be taken into consideration for the right applicant. We can offer a hybrid approach to office and remote working.

Purpose:

Defines and supports the development of a several hundred million pounds cyber and digital identity business in the UK, along with the further development of the UK Technology Strategy, through execution of an integrated technology, market & customer-driven strategy for the UK and local Domains, that drive actionable and impactful Marketing Plans. As a partner to the UK Key Account & Sales teams, contributing directly to the growth and profitability ambition of Thales in the UK and the wider Thales ambition to act at the speed of relevance in the market.

Key Activities and Responsibilities:

• Define the local Domain strategy and its contribution to the SBP process while supporting BLs in the definition and the coordinated execution of their in-country strategies.
• Identify transversal multi-BL strategic initiatives to meet customer or market segment requirements to underpin the need for new segment-based offers, for example in Critical National Infrastructure.
• Support the country SAMs/KAMs in the definition and activation of their account-focused engagement plans. Develop account specific integrated value propositions and value selling content. Leverage relevant product & segment marketing content & campaign assets.
• Define the Technology Strategy for the UK and its contribution to the SBP process.
• Develop and execute Integrated Marketing Campaigns - activated through the Communications team channel strategy - in support of the local reputation of the company and country demand generation efforts. Leverage Digital Marketing capabilities to optimize local customer engagement and support Sales growth and capture of Customer-funded R&D. Track campaign KPIs.
• Map the Thales portfolio of technologies and products to the account or customers' needs, to present relevant, easy-to-understand and valuable research, products and services by capitalizing on the work done by the Head of Customer Products & Services Portfolio at segment level.
• As part of the Account Plan and in support of Thales' business objectives and strategic initiatives, build and execute the Account's "Engagement Plan", coordinating Thales interactions with the account.
• Defining marketing objectives & actions according to the different identified account targets and initiatives.
• Selecting the most appropriate customer engagement approaches for each marketing objective in collaboration with KAMs, Sales, Communications & Solution Innovation teams.
• Developing dedicated customer events, demonstrations, co-creation opportunities to enhance the customer experience.
• Supporting Exhibitions & Conferences with themes, strategic messaging from IMCs, sales enablement content, panels, keynotes, subject matter expert interviews

Key Deliverables:

• A formal, documented Strategic Plan for the Domains: This outlines the organisation's long-term vision, mission, goals, and the specific strategies and actionable steps required to achieve them. Specifically focusing on our combined offer into the Critical National Infrastructure market.
• A formal, documented Technology Strategy: This outlines a fully market-validated technology strategy that aligns our Customer Funded Research & Development pipeline to defined next-generation technologies to secure competitive advantage in all Thales markets in the UK.
• Integrated Marketing Campaigns for the Accounts & Technology Strategy: Detailing the planning, execution, and monitoring of multi-channel marketing campaigns.
• Enhanced Customer Experience: Contributing to an improved end-to-end customer journey through dedicated customer events, demonstrations and co-creation opportunities.

Performance Measurement:

• Strategic Plan Goal Achievement: A direct comparison of actual results against the original, targeted outcomes to determine if the plan achieved what it set out to do.
• Integrated Marketing Campaign KPIs: Regular tracking, analysis and reporting on the effectiveness and ROI (pipeline growth, order intake, GMOI) of all marketing initiatives.
• Customer Reviews and Feedback : Tracking direct comments and suggestions from customers, identification of pain points and generation of new strategic initiatives to satisfy customer needs.

Learning & Growth pathways:

Career Progression: Aligned with the Leadership Pa