Strategic Marketing Lead – Cyber & Digital Tech

Thales Group; Belfast City District; Hybrid; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Private medical insurance

Annual leave trading

Cycle to work scheme

Employee discounts

Paid volunteering day

Stock options

Annual bonus

Job summary

Thales Group in Reading/Crawley area seeks a Head of Strategy & Marketing – Cyber, Digital & Technology to define and execute a UK technology strategy and a multi-hundred million pound cyber/digital business plan. You will partner with UK Key Account & Sales teams to drive growth and market leadership.

You will develop integrated marketing campaigns, map Thales technologies to customer needs, and build an Engagement Plan for major accounts.

Qualifications

• Develop and manage marketing strategies aligned with business goals.
• Forecast and plan strategic initiatives to adapt to market changes.
• Understand and improve the customer journey across touchpoints.
• Plan and oversee multi-channel marketing activities.

Responsibilities

• Define the local Domain strategy and contribute to country plans.
• Identify cross-BL initiatives to support new offers and segments.
• Activate account-focused engagement plans with KAMs and Sales.
• Define Technology Strategy for the UK and SBP contribution.
• Develop and execute integrated marketing campaigns to drive demand.
• Map Thales technologies to customer needs and prepare research materials.
• Build and execute the Account Engagement Plan for key accounts.
• Set marketing objectives and select engagement approaches with teams.
• Develop events, demonstrations and co-creation opportunities.

Skills

Marketing Strategy

Strategic Planning

Enhance Customer Experience

Marketing Planning

Job description

Thales Group in Reading/Crawley area seeks a Head of Strategy & Marketing – Cyber, Digital & Technology to define and execute a UK technology strategy and a multi-hundred million pound cyber/digital business plan. You will partner with UK Key Account & Sales teams to drive growth and market leadership.

You will develop integrated marketing campaigns, map Thales technologies to customer needs, and build an Engagement Plan for major accounts.