Head of Strategic & Performance Marketing

Veolia; Stafford; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading environmental services company in the UK is seeking a Head of Strategic & Performance Marketing to lead marketing initiatives and manage a high-performing team. You'll be responsible for identifying market opportunities and designing multi-channel campaigns to drive customer acquisition in a competitive environment. Ideal candidates will have strong leadership skills and extensive experience in performance marketing.

Benefits

Company pension scheme

Discounts on groceries and retailers

Access to health resources

Paid volunteer day

Ongoing training and development

Qualifications

• Highly qualified in the field of marketing with management experience.
• Strong understanding of strategy development, performance marketing, and metrics in B2B environments.
• Ability to turn complex offerings into effective marketing campaigns.

Responsibilities

• Lead strategic roadmapping and trend analysis to identify market opportunities.
• Manage and mentor a team of 13 for customer acquisition.
• Design and execute multi-channel marketing campaigns.
• Oversee market trend scanning and create strategic roadmaps for growth.

Skills

Leadership skills

Strategy development

Performance marketing

Communication skills

Campaign management

Job description

Overview

Ready to find the right role for you?

Head of Strategic & Performance Marketing

Salary: Competitive salary plus car Allowance or company car, annual bonus, private medical and pension

Grade: GGS13

Location: Hybrid, based from our Cannock Head Office

When you see the world as we do, you see the chance to help the world take better care of its resources, and help it become a better place for everyone. It\'s why we\'re looking for someone who\'s just as committed as we are, to push for genuine change and bring our ambition of Ecological Transformation to life.

We know that everyone here at Veolia can help us work alongside our communities, look after the environment, and contribute to our inclusive culture.

What we can offer you

• Access to our company pension scheme
• Discounts on everything from groceries to well-known retailers
• Access to a range of resources to support your physical, mental and financial health; so you can lean on us whenever you need to
• 24 hour access to a virtual GP, 365 days a year, for you and family members in your household
• One paid days leave every year to volunteer and support your community
• Ongoing training and development opportunities, allowing you to reach your full potential

What you\'ll be doing

• Lead strategic roadmapping and trend analysis to identify market opportunities and generate leads through well-executed campaigns
• Manage and mentor a team of 13 to deliver customer acquisition for both complex B2B and SME customers
• Design and execute multi-channel marketing campaigns prioritizing lead quality, CAC and LTV across all Veolia UK services
• Oversee market trend scanning and create robust strategic roadmaps for growth, working with Business Development and senior stakeholders to identify commercial opportunities
• Manage campaign funnel development from awareness to MQLs, collaborating with Brand Marketing and Conversion Marketing teams
• Select and scale key marketing channels in proportion to commercial objectives and budgets, testing and developing content for campaigns and websites
• Produce comprehensive reporting and performance metrics presented as dashboards for decision-making and campaign optimization
• Participate in Group strategic working groups on key sectors and trends, aligning multi-territory campaign activity while championing local UK opportunities

What we\'re looking for

• Highly qualified in the field of marketing with management experience
• Leadership skills to develop and manage a high-performing team
• Strong understanding and previous experience of strategy development, performance marketing, campaign delivery and metrics in B2B environments
• Experience within campaign management, outbound marketing and lead generation targeting large complex businesses
• Advanced business acumen with commercial mindset focused on funnel and pipeline development
• Excellent communication skills with the ability to effectively work alongside key stakeholders
• The ability to turn a complex offering into a simple but effective marketing campaign

What\'s next?

Apply today, so we can make a difference for generations to come.

We\'re proud to have been named as one of The Sunday Times Best Places to Work for three consecutive years in 2023, 2024 and 2025. This consistent recognition reflects our commitment to our people, demonstrating that Veolia is not just transforming the environment, we\'re also transforming what it means to have a rewarding, purposeful career.

We\'re dedicated to supporting you throughout your application journey, offering adjustments where reasonable and appropriate. As a proud Disability Confident Employer, we will offer an interview to applicants with a disability or long-term condition who opt-in to the Disability Confident scheme, and meet the minimum criteria for our roles.

We\'re also committed to ensuring that all applicants and colleagues receive fair treatment without discrimination on any grounds, aiming to create a diverse and inclusive workplace where everyone can thrive.

Job Posting End Date:
05-09-2025