Head of Strategic Comms and Marketing

Mind; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established organization dedicated to mental health is seeking a Head of Strategic Communications and Marketing. This pivotal role involves leading the development of integrated communications strategies to enhance engagement and support for mental health initiatives. You will drive a culture of collaboration, ensuring that diverse communities are represented and engaged. This opportunity offers a chance to make a significant impact in the mental health sector, shaping the narrative and driving change. Join a passionate team committed to making a difference in the lives of those affected by mental health challenges.

Benefits

Flexible Working Hours

Professional Development Opportunities

Health and Wellness Programs

Employee Assistance Program

Qualifications

• Proven experience in strategic communications and marketing.
• Strong leadership skills with a focus on community engagement.

Responsibilities

• Lead strategic communications and marketing initiatives across England and Wales.
• Develop effective relationships with stakeholders and oversee communications strategies.

Skills

Strategic Communications Leadership

Stakeholder Engagement

Crisis Management

Budget Management

Community Engagement

Education

Bachelor's Degree in Communications or Related Field

Master's Degree in Marketing or Social Change

Tools

Digital Marketing Tools

CRM Software

Job description

About The Team

We have big goals over the next few years. We're committed to fighting for mental health in unprecedented ways. Our aim is to ensure everyone experiencing a mental health problem receives the support and respect they deserve.

Team information

Will you join us? We are Mind, here to fight for mental health. We provide advice and support to empower those experiencing mental health issues, campaign to improve services, raise awareness, and promote understanding.

Over the last decade, mental health has become a major social cause, with Mind leading significant change. Our ambitions are to strengthen our impact through strategic objectives focused on becoming an anti-racist organization, supporting young people (especially trauma), and fighting for the mental health of people in poverty. These interconnected challenges require urgent attention.

Role Overview

This senior leadership role is pivotal in realizing our ambitions. Reporting to the Executive Director of Social Change, the Head of Strategic Communications and Marketing will provide strategic leadership, driving an insight-led, integrated approach across all communications disciplines in England and Wales.

Key duties and responsibilities

• Provide overall strategic leadership for Mind's communications and marketing efforts across England and Wales.
• Develop effective relationships within Mind, with Retail, Local Minds, and external stakeholders to foster cooperation and adaptability.
• Oversee the creation and implementation of a federation-wide communications strategy, including narrative and stakeholder plans.
• Lead supporter engagement initiatives, transforming supporter interactions, and developing participatory communities aligned with our priorities.
• Ensure our membership approach meets governance standards.
• Manage awareness campaigns, including Time to Talk Day, ensuring strategic support across Mind and partners.
• Collaborate on partnerships and organizational change from a communications perspective.
• Build external communication contacts and influence on complex issues, including ethical considerations and reputation management.
• Act as a thought leader, providing expertise on strategic communications, internal and external messaging, and risk management.
• Contribute to crisis management and organizational decision-making.
• Lead cross-organizational projects, ensuring performance and delivery.
• Utilize and embed communication evidence, insights, and evaluation metrics to improve engagement and branding.
• Implement and monitor audience strategies and segmentation collaboratively across functions.
• Ensure work is trauma-informed and reflects the views of people with lived experience of mental health issues.
• Engage diverse groups, including racialized communities, youth, and those in poverty.
• Oversee integrated communications planning and manage the departmental budget.
• Support Mind’s leadership team in developing and executing the communications strategy.
• Deputize for the Executive Director of Social Change when necessary.
• Perform other duties as appropriate to the role.

Mind's Equity Statement

Mind is committed to equality of opportunity. We encourage applications from individuals regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy, race, religion, or belief, and civil partnership status.

Please refer to the Job Description while completing your application, as candidates will be shortlisted based on how closely they match the criteria outlined in the personal specification.