Head of Social / Social Media Director

Impact Recruitment Group Ltd I B Corp; London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading creative tech company seeks a visionary Head of Social to lead its social media function and elevate brand presence. The role involves strategic digital engagement, team leadership, and innovative campaign development, targeting forward-thinking brands in a dynamic market.

Qualifications

• 8+ years of social media experience including 3+ in a leadership role.
• Deep knowledge of platform algorithms and audience behavior.
• Exceptional communication and collaboration skills.

Responsibilities

• Define and execute social media strategy.
• Lead and mentor social media team.
• Oversee paid social strategy and budget.

Skills

Leadership

Strategic Thinking

Creative Innovation

Social Media Expertise

Communication

Data-Driven Analysis

Job description

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We are delighted to be partnering with a fast-growing creative tech company who create immersive digital experiences, innovative campaigns, and culturally relevant content for forward-thinking brands worldwide.

As they scale, they need a visionary Head of Social / Social Media Director to lead their social media function, elevate their brand presence, and inspire a high-performing team. This is a senior leadership role for a strategic thinker who lives and breathes social, understands evolving digital ecosystems, and drives creative innovation at scale.

What You’ll Do

• Define and execute the overarching social media strategy aligned with business goals and brand vision.
• Lead, mentor, and grow a talented team of social media managers, content creators, and community specialists.
• Collaborate cross-functionally with product, marketing, design, PR, and analytics teams to create integrated social campaigns.
• Own the social calendar, ensuring content aligns with product launches, events, and cultural moments that resonate with target audiences.
• Pioneer innovation by testing emerging platforms, tools, and formats to keep us ahead of trends.
• Oversee paid social media strategy and budget allocation in partnership with media teams.
• Use data and analytics to set benchmarks, measure ROI, and optimise performance.
• Develop and maintain relationships with key influencers, creators, and brand ambassadors.
• Serve as the social media thought leader within the company, educating executives and stakeholders on best practices and emerging opportunities.

Who You Are

• 8+ years of social media experience with at least 3 years in a leadership role, ideally in creative, tech, or agency settings.
• Strategic mindset with a passion for creative innovation and storytelling.
• Proven experience managing and scaling social teams.
• Deep knowledge of platform algorithms, social trends, and audience behaviour across major social channels.
• Strong understanding of paid social media and how it integrates with organic strategies.
• Exceptional communication and interpersonal skills.
• Comfortable presenting to C-suite and collaborating with senior leaders.
• Data-driven with a knack for turning insights into action.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Advertising

• Industries

  Marketing Services and Advertising Services

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