Head of Social Media & YouTube

JD Sports Fashion; Bury; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading sports retailer is looking for a Social Media Manager to enhance their YouTube and social channels. This role involves defining strategies to engage youth culture and drive brand growth. The ideal candidate will have a strong background in social media and YouTube, experience in leading campaigns, and a data-driven approach to content optimization. Amazing benefits include staff discounts and personal development opportunities.

Benefits

Staff discount

Personal development opportunities

Qualifications

• Proven experience leading organic growth and paid campaigns.
• Strong understanding of brand digital strategy in large organizations.
• Ability to drive engagement and revenue through data insights.

Responsibilities

• Define and execute YouTube and social strategy aligned with marketing goals.
• Grow JD Sports’ brand presence on social media and YouTube.
• Create engaging content strategies for youth culture.

Skills

Strong social media and YouTube experience

Leading organic growth

Data analysis for engagement

Job description

Established in 1981, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms. We want to be the leading global omnichannel retailer in the sports and outdoor industry.

The purpose of this role is to lead the strategy, growth and execution of JD Sport’s YouTube and social channels, making them the go-to destination for youths in the sports lifestyle sector.

Role Overview

You will define and execute the strategy across the JD sports channels, including a data-oriented approach and a creative mindset to optimize all organic, paid and community content.

Key responsibilities include:

• Define and execute YouTube and social strategy aligned with brand marketing and e-commerce goals.
• Ensure growth and improvement of social media channels across JD Sports.
• Strategize and grow JD Sports brand YouTube channel, growing its footprint and relevance in youth culture.
• Report week-on-week and trends, to present weekly, monthly and quarterly.
• Ensure the maintenance and enhancement of online conversations are of the highest quality.
• Formulate the principal concepts behind the creation of engaging content across social media and YouTube.

Skills and Experience

Required skills and experience include:

• Strong social media and YouTube experience.
• Previous experience leading organic growth and paid social and YouTube campaigns.
• A track record leading on brand digital strategy for a large organisation.
• Ability to grow and develop brand social and YouTube accounts in terms of engagement and revenue using data analysis.

We offer amazing benefits, including staff discount on JD Group and other brands within the organisation, and personal development opportunities to learn and develop at work.