Head of Social Media - UK / Denmark / Netherlands Based

JR United Kingdom; York; On-site; GBP 50,000 - 75,000; Full time

Job summary

A leading consumer goods organization is looking for a Head of Social Media to lead its strategy across the EMEA region. This pivotal role involves managing a team and overseeing content performance, community management, and paid media, contributing to the brand's transformation into a prominent lifestyle identity.

Qualifications

• Strong track record in senior social media leadership.
• Expertise in managing organic and paid strategies.
• Experience with multi-brand, pan-European environments.

Responsibilities

• Overarching responsibility for social media strategy across multiple brands.
• Leading a team spread across multiple remote locations in Europe.
• Trend and platform innovation for effective engagement.

Skills

Social media strategy

Community management

Content planning

Paid media oversight

Performance analysis

Job description

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Head of Social Media - UK / Denmark / Netherlands Based, York

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EU work permit required:

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Job Views:

2

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Nigel Wright Group is delighted to be working with a growing consumer goods organisation that is transitioning from a consumer product brand to a consumer lifestyle brand. Nigel Wright is leading the search for a newly created Head of Social Media role for the EMEA region. The role will sit on the marketing leadership team and will report to the EMEA Marketing Director as one of four Heads of department.

This is a rare and exciting opportunity to help shape the journey of a multinational consumer brand in its journey to becoming an iconic lifestyle brand which will truly differentiate it from its competitors across EMEA. The individual could be based in one of three locations: North East England, West of Copenhagen in Denmark, or Breda in the Netherlands.

Role Profile:

• Overarching responsibility for social media strategy across multiple brands, including four core strategic brands, all owned directly by the company.
• Content planning and performance analysis.
• Paid media oversight.
• Community management and engagement.
• Trend and platform innovation - staying ahead of emerging trends, algorithms, and platform updates.
• Effective cross-functional engagement and influencing with brand, content, and creative teams to ensure cohesive storytelling across all social platforms.
• Analytics and performance tracking.
• Leading a team spread across multiple remote locations in Europe.

Person Specification:

• A strong track record in a senior social media leadership role across EMEA, managing both organic and paid strategies.
• A strong understanding of social media platforms, algorithms, content formats, and audience engagement strategies.
• Experience managing and growing high-performance teams in a multi-brand, pan-European environment.
• Expertise in paid media planning and execution.
• A data-driven approach to content performance and optimization.
• Potential locations for the candidate include North East England, Copenhagen, or Breda.