Head of Social Media - UK / Denmark / Netherlands Based

JR United Kingdom; Warrington; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading consumer goods organization is searching for a Head of Social Media to shape the brand's transition to a lifestyle identity. This pivotal role requires strategic oversight across EMEA, managing content, community engagement, and leading a multi-regional team, optimizing brand presence in the digital space.

Qualifications

• Track record in senior social media leadership roles across EMEA.
• Deep understanding of platforms and audience engagement.
• Experience managing high-performance teams.

Responsibilities

• Responsible for social media strategy across multiple brands.
• Content performance analysis and paid media oversight.
• Leading a remote team across Europe.

Skills

Social media strategy

Content planning

Performance analysis

Community management

Trend innovation

Team leadership

Data-driven optimization

Job description

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Head of Social Media - UK / Denmark / Netherlands Based, Warrington, Cheshire

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EU work permit required:

Yes

Job Views:

2

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Nigel Wright Group is delighted to be working with a growing consumer goods organisation transitioning from a consumer product brand to a consumer lifestyle brand. Nigel Wright is leading the search for a newly created Head of Social Media role for the EMEA region. The role will sit on the marketing leadership team and report to the EMEA Marketing Director.

This is a rare and exciting opportunity to help shape the journey of a multinational consumer brand as it aims to become an iconic lifestyle brand, differentiating itself across EMEA. The individual could be based in North East England, West of Copenhagen in Denmark, or Breda in the Netherlands.

Role Profile:

• Overarching responsibility for social media strategy across multiple brands, including four core strategic brands owned by the company.
• Content planning and performance analysis.
• Paid media oversight.
• Community management and engagement.
• Trend and platform innovation—staying ahead of emerging trends, algorithms, and platform updates.
• Cross-functional engagement with brand, content, and creative teams to ensure cohesive storytelling across all social platforms.
• Analytics and performance tracking.
• Leading a team spread across multiple remote locations in Europe.

Person Specification:

• A strong track record in senior social media leadership roles across EMEA, managing both organic and paid strategies.
• Deep understanding of social media platforms, algorithms, content formats, and audience engagement strategies.
• Experience managing and growing high-performance teams in a multi-brand, pan-European environment.
• Expertise in paid media planning and execution.
• A data-driven approach to content performance and optimization.
• Potential locations include the UK, Denmark, or the Netherlands—North East England, Copenhagen, Breda.