Head of Social Media - UK / Denmark / Netherlands Based

JR United Kingdom; Stoke-on-Trent; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading company in the consumer goods sector is looking for a Head of Social Media to steer their social media strategy across multiple brands in the EMEA region. This position offers a unique opportunity to shape the brand's digital presence and engage with audiences effectively. The ideal candidate will have a proven record in social media leadership, a data-driven mindset, and the ability to manage cross-functional teams.

Qualifications

• Strong track record in senior social media leadership across EMEA.
• Expertise in managing organic and paid strategies.
• Experience with high-performance teams in multi-brand, pan-European environment.

Responsibilities

• Responsibility for social media strategy across multiple brands.
• Oversee content planning and performance analysis.
• Lead community management and engagement efforts.

Skills

Social media strategy

Content planning

Paid media oversight

Community management

Analytics and performance tracking

Job description

Head of Social Media - UK / Denmark / Netherlands Based, Stoke-on-Trent

Client:

Location:

Stoke-on-Trent, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

2

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Nigel Wright Group is delighted to be working with a growing consumer goods organisation that is transitioning from a consumer product brand to a consumer lifestyle brand. Nigel Wright is leading the search for a newly created Head of Social Media role for the EMEA region. The role will sit on the marketing leadership team and will report to the EMEA Marketing Director as one of four Heads of department.

This is a rare and exciting opportunity to help shape the journey of a multinational consumer brand in its journey to becoming an iconic lifestyle brand which will truly differentiate it from its competitors across EMEA. The individual could be based from one of three locations in North East England, West of Copenhagen in Denmark, or Breda in the Netherlands.

Role Profile:

• Overarching responsibility for social media strategy across multiple brands, including the four core strategic brands. All brands are owned by the company directly.
• Content planning and performance analysis.
• Paid media oversight.
• Community management and engagement.
• Trend and platform innovation - staying ahead of emerging trends, algorithms and platform updates.
• Effective cross functional engagement and influencing with brand, content and creative teams to ensure a cohesive storytelling approach across all social platforms.
• Analytics and performance tracking.
• Leading a team spread across multiple remote locations in Europe.

Person Specification:

• A strong track record in a senior social media leadership role across EMEA, managing both organic and paid strategies.
• A strong understanding of social media platforms, algorithms, content formats and audience engagement strategies.
• Experience managing and growing high performance teams in a multi-brand, pan-European environment.
• Expertise in paid media planning and execution.
• A data driven approach to content performance and optimisation.
• Three potential locations that the individual could be based in the UK, Denmark or Netherlands - North East England, Copenhagen, Breda