Head of Social Media - UK / Denmark / Netherlands Based

JR United Kingdom; Leicester; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading consumer goods organisation in Leicester seeks a Head of Social Media for its EMEA team. This strategic position involves overseeing social media strategy, managing a multi-brand presence, and leading a team across Europe. The ideal candidate will bring strong leadership and expertise in both organic and paid social media strategies.

Qualifications

• Proven experience in social media leadership within a pan-European context.
• Understanding of social media platforms and audience engagement.
• Experience in managing high-performance teams.

Responsibilities

• Responsible for social media strategy across multiple brands.
• Conduct content planning and performance analysis.
• Engage with cross-functional teams for cohesive storytelling.

Skills

Leadership

Strategic Planning

Community Management

Paid Media Expertise

Data Analysis

Job description

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Head of Social Media - UK / Denmark / Netherlands Based, Leicester

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EU work permit required:

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Job Views:

2

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Nigel Wright Group is delighted to be working with a growing consumer goods organisation that is transitioning from a consumer product brand to a consumer lifestyle brand. Nigel Wright is leading the search for a newly created Head of Social Media role for the EMEA region. The role will sit on the marketing leadership team and will report to the EMEA Marketing Director as one of four Heads of department.

This is a rare and exciting opportunity to help shape the journey of a multinational consumer brand in its journey to becoming an iconic lifestyle brand which will truly differentiate it from its competitors across EMEA. The individual could be based in one of three locations: North East England, West of Copenhagen in Denmark, or Breda in the Netherlands.

Role Profile:

• Overarching responsibility for social media strategy across multiple brands, including the four core strategic brands. All brands are owned by the company directly.
• Content planning and performance analysis.
• Paid media oversight.
• Community management and engagement.
• Trend and platform innovation - staying ahead of emerging trends, algorithms, and platform updates.
• Effective cross-functional engagement and influencing with brand, content, and creative teams to ensure a cohesive storytelling approach across all social platforms.
• Analytics and performance tracking.
• Leading a team spread across multiple remote locations in Europe.

Person Specification:

• A strong track record in a senior social media leadership role across EMEA, managing both organic and paid strategies.
• A strong understanding of social media platforms, algorithms, content formats, and audience engagement strategies.
• Experience managing and growing high-performance teams in a multi-brand, pan-European environment.
• Expertise in paid media planning and execution.
• A data-driven approach to content performance and optimization.
• Potential locations: North East England, Copenhagen, Breda.