Head of Social Media - UK / Denmark / Netherlands Based

JR United Kingdom; Belfast; On-site; GBP 65,000 - 90,000; Full time

Job summary

A leading consumer goods organization is hiring a Head of Social Media based in Belfast. This role offers a unique opportunity to shape the social media strategy for multiple brands across the EMEA region, reporting directly to the EMEA Marketing Director. The ideal candidate will have extensive experience in social media leadership, both organic and paid strategies, and the ability to manage high-performance teams. Competence in performance analytics is crucial to optimize content and engagement across platforms.

Qualifications

• Strong track record in senior social media leadership.
• Expertise in managing high-performance teams.
• Data-driven approach to content performance.

Responsibilities

• Overarching responsibility for social media strategy across multiple brands.
• Content planning, performance analysis, and community engagement.
• Leading a team across remote locations in Europe.

Skills

Social media strategy

Analytics and performance tracking

Paid media planning

Community management

Job description

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Head of Social Media - UK / Denmark / Netherlands Based, Belfast

Client:

Location: Belfast, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

2

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Nigel Wright Group is delighted to be working with a growing consumer goods organisation that is transitioning from a consumer product brand to a consumer lifestyle brand. Nigel Wright is leading the search for a newly created Head of Social Media role for the EMEA region. The role will sit on the marketing leadership team and will report to the EMEA Marketing Director as one of four Heads of department.

This is a rare and exciting opportunity to help shape the journey of a multinational consumer brand in its journey to becoming an iconic lifestyle brand which will truly differentiate it from its competitors across EMEA. The individual could be based in one of three locations: North East England, West of Copenhagen in Denmark, or Breda in the Netherlands.

Role Profile:

• Overarching responsibility for social media strategy across multiple brands, including the four core strategic brands. All brands are owned by the company directly.
• Content planning and performance analysis.
• Paid media oversight.
• Community management and engagement.
• Trend and platform innovation - staying ahead of emerging trends, algorithms, and platform updates.
• Effective cross-functional engagement and influencing with brand, content, and creative teams to ensure a cohesive storytelling approach across all social platforms.
• Analytics and performance tracking.
• Leading a team spread across multiple remote locations in Europe.

Person Specification:

• A strong track record in a senior social media leadership role across EMEA, managing both organic and paid strategies.
• A strong understanding of social media platforms, algorithms, content formats, and audience engagement strategies.
• Experience managing and growing high-performance teams in a multi-brand, pan-European environment.
• Expertise in paid media planning and execution.
• A data-driven approach to content performance and optimization.
• Potential locations for the candidate include the UK, Denmark, or the Netherlands: North East England, Copenhagen, Breda.