Head of Social Media

Nigel Wright Recruitment; Kingston upon Hull; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading recruitment agency is seeking a Head of Social Media to lead the brand's voice across platforms. The role involves developing integrated campaigns, managing reputation, and building a social media team. Candidates should have proven experience in senior social media roles, strong leadership skills, and a passion for digital innovation. This position is office-based in the Hull area and offers a competitive salary of £60k - £80k.

Qualifications

• Proven experience in a senior social media role, ideally in consumer-facing industries.
• Deep understanding of paid social strategy, influencer marketing, and community engagement.
• Strong leadership, communication, and stakeholder management skills.

Responsibilities

• Shape and execute a bold, data-driven strategy across social platforms.
• Lead the development of integrated paid and organic campaigns that drive awareness and engagement.
• Monitor sentiment and manage reputation, including crisis response.

Skills

Strategic thinking

Community building

Digital innovation

Paid social strategy

Leadership

Visual storytelling

Tools

Sprout Social

Brandwatch

Meltwater

Hootsuite

Job description

Head of Social Media

Salary £60k - £80k

Are you a strategic thinker with a passion for storytelling, community building, and digital innovation? We’re looking for a Head of Social Media to lead the brand’s voice across all platforms, driving both organic engagement and paid campaign performance.

We’re working with a leading UK brand, known for delivering exceptional customer experiences in-store and online. As they continue to grow, they’re investing in their digital future—and social media is at the heart of that journey.

What you'll do

As Head of Social Media, you’ll shape and execute a bold, data-driven strategy that brings our brand to life across Instagram, TikTok, Facebook, X, LinkedIn, YouTube, Pinterest, and beyond.

You’ll:

• Lead the development of integrated paid and organic campaigns that drive awareness, engagement, and conversion.
• Oversee content creation that’s on-brand, on-trend, and platform-appropriate.
• Monitor sentiment and manage reputation, including crisis response and escalation protocols.
• Collaborate with PR, legal, and customer service teams to ensure consistent, responsive communication.
• Build and nurture a high-performing social media team.
• Use analytics to measure impact, optimise performance, and demonstrate ROI.

What you'll bring

• Proven experience in a senior social media role, ideally in consumer-facing industries.
• Deep understanding of paid social strategy, influencer marketing, and community engagement.
• Expertise in social media tools like Sprout Social, Brandwatch, Meltwater, or Hootsuite.
• Strong leadership, communication, and stakeholder management skills.
• A creative mindset with a sharp eye for visual storytelling and brand tone.

This is an office based role in the and is located in the Hull area