Head of Social and Community

Blue Light Card; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading organization focused on improving the lives of community heroes seeks a strategic Head of Social and Community in London. You will play a pivotal role in defining and executing social media strategies, engaging with members, and leading a dynamic team in a hybrid working environment. This position offers competitive benefits, including a company bonus, annual leave, and opportunities for professional growth.

Benefits

Hybrid working and flexible hours

35-hour workweek

Free parking and EV charging at HQ

25 days annual leave plus birthday and holiday buy/sell schemes

Company bonus scheme

Blue Light Card with discounts

Social events and recognition programs

Relaxed dress code, modern offices, onsite gym, and wellness benefits

Qualifications

• Extensive experience in social media marketing, ideally in a leadership role.
• Strong understanding of community dynamics and engagement.
• Proficiency with community platforms and engagement tools.

Responsibilities

• Develop and execute social media strategy targeting audiences.
• Lead the social media team, fostering creativity and collaboration.
• Manage sensitive issues and monitor brand sentiment.

Skills

Social media marketing

Community engagement

Storytelling

Communication

Creative strategy

Tools

Social media management tools

Analytics tools

Influencer marketing platforms

Job description

Join to apply for the Head of Social and Community role at Blue Light Card.

We have an exciting opportunity for a strategic and creative Head of Social and Community to join our growing Brand & Communications team. You’ll be responsible for defining and executing the social media strategy and fostering meaningful relationships with our members.

This leadership role combines strategic and operational responsibilities, ideal for someone who blends empathy, creativity, and data-driven decision-making, and enjoys working in a fast-paced, member-focused environment.

Our Marketing function drives our brand and member engagement, connecting with the Blue Light community in impactful ways. We aim to inspire, engage, and build lasting relationships and memories.

What You’ll Do

• Develop and execute a comprehensive social media strategy, identify target audiences, platform-specific approaches, and leverage analytics to refine strategies.
• Build and nurture online communities, respond to engagement, and develop advocacy among followers.
• Create campaigns, events, and activities that increase participation, and develop online and offline initiatives to grow community engagement.
• Lead the social media team, fostering creativity, collaboration, and performance.
• Partner with the Head of Content Marketing to oversee content creation and management across platforms.
• Drive influencer and ambassador strategies, including identification, outreach, collaboration, and measurement.
• Stay current on social media trends, platform updates, emerging technologies, and competitor activity.
• Manage sensitive issues, monitor brand sentiment, and work with PR/legal teams to protect the brand’s reputation.

What You’ll Bring

• Extensive experience in social media marketing, with leadership experience in a high-growth environment.
• Strong understanding of community engagement, moderation policies, and social dynamics.
• Deep knowledge of social platforms’ strengths, formats, and audience behaviors.
• Experience with social media management and analytics tools, and executing paid campaigns.
• Strong storytelling and creative strategy skills.
• Excellent communication skills, with attention to tone and brand voice.
• Experience managing budgets and external partners or agencies.
• Proficiency with community platforms and engagement tools; experience in membership-based or purpose-driven organizations is a plus.
• Familiarity with influencer marketing platforms is preferred.

Our Culture

Our mission is to make heroes happy. Our members are real-life heroes, and we focus on their happiness to create impactful experiences, discounts, and services.

We value ownership, agility, and collaboration to build something special. We are committed to diversity and inclusion, reflecting the communities we serve.

We promote hybrid working, with flexibility for office visits at our Leicestershire or London offices. Fully remote work is not available.

What We Offer

• Hybrid working and flexible hours
• 35-hour workweek
• Free parking and EV charging at HQ
• 25 days annual leave plus birthday and holiday buy/sell schemes
• Company bonus scheme
• Blue Light Card with discounts
• Social events and recognition programs
• Relaxed dress code, modern offices, onsite gym, and wellness benefits

Additional Details

Seniority level: Director

Employment type: Full-time

Job function: Management

Location: Uxbridge or London, UK