Head Of Short Form

TM UK (Web); United Kingdom; Remote; GBP 60,000 - 90,000; Full time

Job summary

A leading media company in the UK is seeking a Head Of Short Form to shape the editorial vision and drive audience growth in branded short-form video content. The ideal candidate has a proven track record of building audiences on platforms like TikTok and Instagram, superior communication skills, and a knack for creative strategy. This senior role offers a chance to make a significant impact in a dynamic environment.

Qualifications

• Proven track record of building audiences via short form video on TikTok, Instagram, Shorts.
• Exceptional communication skills to sell your vision and build trust with creator partners.
• Project management experience with a proven ability to meet deadlines.

Responsibilities

• Lead creative strategy and execution for Electrify’s short form branded content.
• Develop audience growth strategy for Shorts, Reels, and TikTok.
• Analyze video and campaign performance, making data-driven adjustments.

Skills

Audience Growth Strategy

Communication Skills

Project Management

AI Tools Utilization

Video Editing Understanding

Data Analysis

Tools

Project Management Tools

Job description

As Head Of Short Form, you will be responsible for shaping the editorial vision and driving audience growth for this fast-growing area of the business. You’ll have a first-rate understanding of what makes video content resonate on YouTube Shorts, TikTok, and Reels, along with a track record of success. You’ll be able to respond to briefs from brands, working with our content teams to create short form video that delights audiences and delivers on the sponsor’s objectives—while upholding the premium quality of our content. Working with a team of producers and video editors, you’ll set strategy while also being hands-on with data insight and publishing tactics. This is a senior role suited for someone with the drive to achieve real impact at a company whose mission is to inform and inspire generations.

Tasks:

• Lead creative strategy and execution for Electrify’s short form branded content
• Develop audience growth strategy for Shorts, Reels, and TikTok, working across multiple creator brands
• Project manage the workflow for branded short form video
• Respond to briefs from brands, developing ideas in partnership with channels’ creative teams
• Pitch ideas proactively to brands, working closely with Electrify’s sales and brand partnerships teams
• Conduct audit of Electrify’s non-branded short form output, identifying opportunities for improvement and audience growth
• Work with Channel Managers to use platform tools to drive engagement and build loyal communities around creator brands
• Give creative feedback on branded and non-branded short form video assets
• Ensure branded content aligns with channels’ values and audience expectations
• Analyze video and campaign performance, making data-driven adjustments to meet KPIs for audience growth, views, and engagement
• Utilize AI tools to enhance productivity, brainstorm efficiently, and keep Electrify at the forefront of innovation in short form video production
• Stay obsessive and curious about the branded short form content space, tracking top creators and sharing inspiration with colleagues

Requirements:

• Proven track record of building audiences via short form video on TikTok, Instagram, Shorts
• Exceptional communication skills to sell your vision and build trust with creator partners
• Project management experience with a proven ability to meet deadlines
• Adept at using AI tools to support ideation and workflow
• Technical understanding of short form video editing to give creative feedback
• Excellent attention to detail and visual aesthetics
• Up-to-date knowledge of community-building tactics on short platforms
• Ability to analyze data and make data-driven decisions
• Self-motivated with the ability to work under deadlines in a fast-paced environment

Desirable:

• Experience working with premium educational creators
• Experience managing paid social campaigns, directly or via an agency
• Some understanding of scientific topics, given the educational content
• Familiarity with project management tools like Monday

Note: The additional testimonials included are irrelevant to the job description and should be omitted for clarity.