Head of Shopper Marketing

JR United Kingdom; Guildford; On-site; GBP 60,000 - 90,000; Full time

Job summary

A renowned FMCG company seeks a Head of Shopper Marketing to lead a focused team and drive in-store and omni-channel strategies for iconic brands. This role will require strategic leadership, fostering collaboration across departments, and delivering innovative marketing solutions. The successful candidate will be vital in transforming shopper insights into actionable plans, ensuring strong brand execution.

Benefits

Car package: cash allowance or car lease (up to £8k)

Family Health Insurance Plan (Vitality)

Matched Pension Contribution – up to 7.5%

Life Assurance – 4x salary

Long Service Awards

Enhanced Sick Pay

Qualifications

• Proven experience in shopper or trade marketing within FMCG.
• Experience managing high-performing teams.

Responsibilities

• Lead and inspire a team of Shopper Marketing Managers.
• Own the shopper marketing strategy and deliver innovative activation plans.
• Collaborate cross-functionally to ensure best-in-class execution.

Skills

Leadership

Strategic Thinking

Analytical Mindset

Job description

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Location: Home Counties, with a direct, easy commute from London + 5 mins from train station

Are you a senior marketing leader ready to take the reins of shopper strategy for some of Britain’s most beloved food brands?

A highly respected, iconic FMCG business—home to a portfolio of household-name treats—is seeking a Head of Shopper Marketing to lead and elevate its in-store and omni-channel presence. This is a key role within the marketing function, offering significant impact, leadership scope, and visibility across the business.

What You’ll Be Doing:

• Lead and inspire a team of Shopper Marketing Managers across multiple renowned brands.
• Own the shopper marketing strategy, delivering innovative, insight-led activation plans.
• Partner cross-functionally with Brand, Sales, Category and Retailer teams to deliver best-in-class execution.
• Manage agency relationships and budgets to ensure maximum ROI.
• Translate category and shopper insight into action across all channels.
• Influence at senior level, reporting directly into Marketing Leadership.

What You’ll Bring:

• Proven experience in shopper marketing or trade marketing within FMCG.
• Strong leadership capabilities with experience managing high-performing teams.
• Strategic thinking combined with hands-on activation excellence.
• Ability to influence internal stakeholders and external retail partners.
• Strong commercial and analytical mindset.

What’s in It for You?

• Car package: cash allowance or car lease (up to £8k)
• Family Health Insurance Plan (Vitality)
• Matched Pension Contribution – up to 7.5%
• Life Assurance – 4x salary
• Long Service Awards
• Enhanced Sick Pay

Why Apply?

This is a business with agility and the scale of an established FMCG company- the best of both. It's an innovative and entrepreneurial environment where you'll be part of an inclusive, values-led organisation.

They're a proudly British company with a legacy of beloved brands and are passionate about learning and development, offering both formal training and on-the-job experiences to help people grow professionally and personally.

Please apply now if you'd like to explore it further!