Head of SEO

Centrica Plc; Leeds; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading energy company in Leeds is seeking a Head of SEO to drive organic growth for its UK brands, including British Gas and Hive. This role involves developing and executing SEO strategies, managing a team, and ensuring strong online presence through collaborative efforts across departments. The ideal candidate will have technical SEO expertise and strong leadership skills, fostering an environment for growth and innovation in the digital landscape.

Benefits

Flexible rewards to support well-being

Qualifications

• Proven record of driving organic growth in SEO.
• Deep technical SEO expertise required.
• Strong leadership skills to guide and develop the SEO team.

Responsibilities

• Develop and execute SEO strategies to improve search rankings.
• Conduct keyword research and content optimisation.
• Oversee site architecture and indexation for technical SEO.
• Collaborate with content creators for SEO best practices.
• Monitor website performance using SEO tools.

Skills

Technical SEO

Leadership skills

Analytical skills

Creativity

Collaboration skills

Tools

Adobe Analytics

Google Search Console

SEMrush

Job description

Join us, be part of more.

We’re more than an energy company. We’re a family of brands revolutionising how we power the planet. We're energisers, a team of 21,000 colleagues energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels, while living our commitment to positive change in communities. Here, you can find more purpose, passion, and potential. That’s why working here is #MoreThanACareer. We do energy differently — we make it, store it, move it, sell it, and mend it.

About your team

The Chief Customer Office (CCO) drives growth across Centrica Retail through world-class customer experience and compelling product propositions.

We’re seeking a passionate Head of SEO to lead organic growth across our UK brands, including British Gas and Hive. You’ll develop onsite growth strategies to attract more customers efficiently using SEO and SEM.

About your role:

This role enhances our online presence, ensuring content reaches the right audience. You will develop and implement SEO strategies, manage in-house and agency teams, and collaborate across departments to meet business goals. A key focus is to build in-house SEO capabilities to reduce reliance on external agencies.

What will you be doing?

1. Strategic Planning: Develop and execute SEO strategies to improve search rankings and traffic for British Gas and Hive websites.

2. Identify Opportunities: Conduct keyword research and analysis for content optimisation and creation.

3. Technical SEO: Oversee technical aspects like site architecture, crawlability, and indexation.

4. Collaborate: Work with content creators to ensure SEO best practices are integrated.

5. Performance Reporting: Monitor website performance using SEO tools, providing regular insights to stakeholders.

6. Stay Updated: Keep abreast of SEO trends, algorithm updates, and industry best practices.

7. Leadership: Manage and mentor a team of three SEO specialists, fostering professional growth.

8. Growth Alignment: Collaborate with marketing, product, and development teams to align SEO with business objectives.

What we’re looking for:

The ideal SEO Lead will have a proven record of driving organic growth, deep technical SEO expertise, proficiency with tools like Adobe Analytics, Google Search Console, SEMrush, and strong leadership skills.

Additional skills include:

• Analytical skills to interpret website data and SEO metrics.
• Judgment and reasoning for strategic decision-making.
• Creativity to develop innovative SEO strategies.
• Excellent collaboration and communication skills.
• Leadership to guide and develop the SEO team.

Why should you apply?

We’re a people-focused organisation that supports diverse needs. Our rewards are flexible to support your physical, emotional, and financial well-being. Discover more about why we’re a great place to work at this link.

If you’re energetic, passionate about sustainability, and eager to grow, join us to find your purpose where your voice matters, and your ambitions are our priorities.

Help us help you. Share your story throughout our recruitment process so we can better support your journey.