Head of SEO

Centrica; Leeds; On-site; GBP 60,000 - 85,000; Full time

Job summary

A leading energy firm in Leeds is seeking a Head of SEO to lead organic growth across its brands. The ideal candidate will develop SEO strategies, manage a team of specialists, and enhance online presence. Strong technical SEO skills and proficiency in analytical tools are essential. This role offers a unique opportunity to drive impactful change in a sustainability-focused organization.

Qualifications

• Proven track record of driving organic growth and improving search rankings.
• Deep technical SEO expertise required.
• Experience with leading teams and cross-department collaboration.

Responsibilities

• Develop and execute SEO strategies to improve organic search rankings.
• Conduct keyword research to find content optimization opportunities.
• Oversee technical SEO aspects including site architecture.
• Monitor website performance and provide regular reports.

Skills

Technical SEO expertise

Analytical skills

Proficiency in SEMrush

Collaboration

Leadership skills

Tools

Adobe Analytics

Google Search Console

Job description

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We’re more than just an energy company. We’re a family of brands revolutionising how we power the planet. We're energisers, a team of 21,000 colleagues energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels. We are committed to igniting positive change in our communities. Here, you can find more purpose, passion, and potential. That’s why working here is #MoreThanACareer. We do energy differently — we do it all. We make it, store it, move it, sell it, and mend it.

About your team

The Chief Customer Office (CCO) drives commercial growth across Centrica Retail through exceptional customer experience and compelling product and service propositions.

We’re seeking a passionate and strategic Head of SEO to lead organic growth for our brands. You will work across all UK Centrica retail brands, including British Gas and Hive, developing onsite growth strategies to attract more customers effectively and efficiently through SEO and SEM.

About your role:

This role is key in enhancing our online presence and ensuring our content reaches the right audience. The Head of SEO will develop and implement effective SEO strategies, manage in-house and agency teams, and collaborate across departments to meet business goals. A major focus is to build and strengthen our in-house SEO capabilities to reduce reliance on external agencies.

What will you be doing?

• Strategic Planning: Develop and execute SEO strategies to improve organic search rankings and drive traffic to British Gas and Hive websites.
• Identify Opportunities: Conduct keyword research and analysis to find content optimisation and creation opportunities.
• Technical SEO: Oversee technical SEO aspects, including site architecture, crawlability, and indexation.
• Collaborate: Work with content creators to ensure SEO best practices are integrated into content development.
• Performance reporting: Monitor and analyse website performance using SEO tools, providing regular reports and insights.
• Keep up to date: Stay informed about the latest SEO trends, algorithm updates, and industry best practices.
• Leadership: Manage and mentor a team of three SEO specialists, supporting their professional growth.
• Growth alignment: Collaborate with marketing, product, and development teams to align SEO efforts with business objectives.

Here's what we’re looking for:

You should have a proven track record of driving organic growth and improving search rankings for market-leading organisations, with deep technical SEO expertise. Proficiency in tools like Adobe Analytics, Google Search Console, and SEMrush is essential, along with strong analytical, communication, collaboration, and leadership skills.

In addition:

• Analytical Skills: Ability to analyse website data, keywords, and SEO metrics to identify opportunities and issues.
• Judgment and Reasoning: Make informed decisions based on data and industry trends.
• Creativity and Innovation: Develop new strategies that align with the latest SEO trends and updates.
• Collaboration and Communication: Work effectively with content, marketing, product, and development teams.
• Leadership: Provide guidance and support to a team of SEO specialists.

Why should you apply?

We’re a people-focused organization that supports diverse realities. Our total rewards are designed to give you flexibility and support your physical, emotional, and financial well-being. Visit our website to discover why we’re a great place to work and what being part of #MoreThanACareer means for you.

If you’re energetic, passionate about sustainability, and eager to grow personally and professionally, join us to find your purpose where your voice matters, your growth is prioritized, and your ambitions are our goals.

Help us, help you. We encourage you to share your information throughout our recruitment process to help shape your journey.